Crown Princess patron of the Pink Ribbon
Wednesday, 14 September, the Crown Princess preference for the Cancer Society at the Royal Palace. The Crown Princess is patron of the Cancer Society’s Pink Ribbon campaign in 2016 going on during the month of October.
At the primacy told Cancer Society’s Secretary General Ulrika Årehed Kågström, Chair in Cancer Research Fund’s Board Klas Kärre and Alexandra von Melen on the state of Swedish cancer research and informed about this year’s Pink Ribbon campaign.
Breast cancer is the most common cancer among women, more than 8,000 women are diagnosed each year in Sweden. Today, surviving more than 80 percent of those who suffer, but the important 20 percent remains.
Pink Ribbon campaign will continue throughout the month of October and aims to combat breast cancer by funding cancer research, disseminate knowledge about the disease and raising awareness. The campaign is carried out for the 14th consecutive year and for the eighth consecutive year, Crown Princess campaign patron.
This year the designer of Pink Ribbon is actress Alicia Vikander.