Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.
I disagree strongly with the ‘supposed’ content creation strategy Google+ is pursuing highlighted by the read only access to their v.1 API.
I think it’s important to not become that network where noone actually goes and just automates their posts. I also think it’s equally important Google+ does not turn into a blogging platform either.
One of Facebook’s core value propositions is your friends. They say funny, relevant, random and cool shit about their lives and stuff that has value to them - maybe throw up some pictures they took that show you what they’ve been doing and you can comment on them. Maybe they share their music tastes via videos too and create event invitations - it’s a social hub.
Google+ needs to focus on what people actually do on facebook, and do it better. Upload - look at - comment on pictures. Because visual appeal is in this day and age more appealing than any other until social networks start smelling like indian food.
They need to have a better product and add more value than the competition, but what can Google do to beat Facebook at their own game ?
The answer is to focus on the picture element of their network and add more value and provide a better experience so that users are happy to try Google+ and even make the switch.
What could they do ?
Huge marketing push - creative adverts to keep pictures away from those eyes who should never see them via circles ? (some funny ads brewing in my mind)
Buy Postagram & Instagram ?
A superior UI vs. the Facebook lightbox which seems to be constantly changing…
NFC sharing of images between different devices ?
Increased Picassa storage waiving the $5 per year fee ?
Exportable picture comments so Businesses could embed intro their own website.
Integrate Picassa into Android ?
One thing I KNOW FOR SURE is that Google need to give Picassa the same UI and UX overhaul as the rest of their web based products. (I will volunteer to assist the product manager of Picassa to help achieve the awesomeness required ! :-)
As you can see I am not 100% sure what Google+ has to do to take the pictures crown away from Facebook, at all - it’s very difficult.
I know they need to provide a viable alternative to Facebook for picture uploading, sharing and commenting and other aspects of everyday life that is now heavily (rightly or wrongly) dependent on the internet.