photographer branding


One Sun, One Shadow by Shane Lavalette

Five years ago, photographer Shane Lavalette was commissioned by the High Museum of Art in Atlanta to produce brand new photographs of the south, through his eyes, for their 2012 exhibition: Picturing the South.

Many of its images became part of Lavalette’s larger project-turned-monograph, One Sun, One Shadow, released in 2016. Highlighting the south’s elegant stillness and beauty, the book reflects a deep seeing and visual meditation into the essence of this region. 

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Brand New at The Field at Verizon Theatre in Grand Prairie, Texas. (July 22nd, 2016)

brand new, pt. II

allentown, pa. 11.11.2016.

Okay but Neil with an Adidas endorsement deal and Andrew with a Nike endorsement deal. Only they keep getting in trouble with their sponsors because they constantly wear each other’s clothes. Which wouldn’t be a problem if they didn’t get photographed wearing the wrong brand more often than their actual contracted brand.

Adidas Rep: Mr. Josten can you tell me what’s wrong with this picture?

Neil: Well, the lighting is shit for starters. I thought paps cared more about their camera quality.

Adidas Rep: *deep heavy sigh* No, it’s this. *stabs finger at photo!Neil’s jacket* That’s a swoosh. That’s a Nike swoosh. From Nike. This is Adidas. You signed a contract to only wear and be seen wearing Adidas products. *points at picture again* That. Is. A. Swoosh.

Neil: I’ll remember that the next time I call the paparazzi to stalk my house and follow me to the convenience store at 3am.

Adidas Rep: *internal screaming and crying*


Nike Rep: Mr. Minyard I know we’ve discussed the nature of your contract before-

Andrew: We have.

Nike Rep: -so I know you’re aware that it’s against your contract to be photographed wearing competitor brands.

Andrew: *blinks*

Nike Rep: *awkward throat clearing* Well, that was a great chat. Please be mindful of your contract. *promptly leaves*