Google’s Project Ara smartphone will begin pilot testing in Puerto Rico in 2015

Remember that Phonebloks thing we were all pumped for in the fall of 2013?  The designer behind it worked with Motorola (later Google) to make that concept a reality: Google’s Project Ara.

Flippypad for Project Ara

Have you heard about Project Ara? Basically, it’s a phone with hot swappable components that’s being developed right now by Google. The Verge has a pretty good article about it if you want to know more. What’s interesting about this project is that besides the cpu, camera, and battery, manufacturers can create any number of weird specialty components that can be fitted into the device.

And so, I give you Flippypad! A hinged controller that turns the phone into a neat little clamshell gaming device. It has an L and R button, a D'Pad, two flat joysticks (similar to the one found on the 3DS) and the familiar ABXY diamond. It’s probably large enough to house a good amount of extra battery too.

If you want to see something like this get made, please share it with folks! If I can get the word out, maybe it’ll find it’s way to the right people, and I can start developing it for real.


You should Watch This!!!

Modular Phones Market is Estimated to Reach $80 Billion Per Year by 2018

By Alex Ray -

Google’s vision of inexpensive smartphones made up of a set of modules is getting closer to reality. The company will start selling its first modular phone in Puerto Rico later this year. Recently Google held a conference, where developers were given technical instructions and specifications for creating modules. Furthermore, they even revealed the module design and packaging concepts. The details spread very fast, making modular concept popular on social media and development platforms. So, it’s the right time to begin forecasting the popularity and sales of such devices in the coming years.

Keep reading


Have you heard of Phoneblok? 


Brilliant idea worth sharing; phones made to support a waste reducing system and designed to fight planned obsolescence!

A Phone Worth Keeping

When I got my first iPhone, I was like “This phone is forever! Brilliant! Creative! Outstanding! Ahhhh! ”. And then the never-ending upgrades came, making my new phone obsolete each and every year. Well if you feel the same way I have great news for you, a good man gives us a scintillating solution-Phonebloks!

Phonebloks is a concept for a longer-lasting, customizable, modular smartphone created by Dave Hakkens. The phone is composed of different and separate components that can be “clicked” together. Each components called “bloks” has its own function like Bluetooth, WiFi, battery, display, processor and speaker.

When one of these components does not work, replace it with a new one. Need a fast connector? Change the USB port blok to a Lightning one. Style? There is a gold blok too. The limit is endless its customizable!

Each blok is held together by a board. It is secured by two small screws that makes swapping of bloks easy. Components can be bought or sold on an online hardware store called, Blokstore.

This idea will revolutionize smartphone industry and reduce electronic waste, “the fastest growing waste” in the world.

After hearing the idea, my first question was, OS. Operating System or OS, is a big selling point of a product. The interface photo from the media kit was not impressive but, this is all just an idea after all. If the phone materialize what OS would it run?

Getting giddy to have this phone? Well hold your horses, it’s still an idea. We need your voice to show the world there is a need for this phone. Join their Thunderclap and let’s start a revolution!

* * * * *

All images from media kit courtesy of Dave Hakkens

Like, Leave a comment or press the Follow button :3


This is AMAZING!


Hello Industry!

Today is a big day for Phonebloks. We are truly excited to share our newest Phonebloks video with you. We also have some good news to share.

It’s been over 6 months since the Phonebloks’ Thunderclap and so much has happened with modular technology since then. Phonebloks started as an idea, but we’ve grown into something much larger than we ever anticipated. We’ve grown into a movement. A movement for a phone worth keeping.  We have been working with Google’s Project Ara team and are excited with what they are developing, but Phonebloks is not about one company. It’s about an entire industry. It’s our mission to steer the industry towards modular thinking. That’s why we are excited to share with you that we have a new partner onboard, Sennheiser! They are known for developing High-end audio products and would love to use their expertise in developing bloks. Watch our latest video to learn more and thank you for your continued support for Phonebloks.  - Team Phonebloks P.S. Check out our new website!

A lego phone which is right to suite me. 



Phonebloks is made of a user chosen amount of detachable ‘bloks’. The bloks are connected to the base which locks everything together into a solid phone. If a blok breaks or has become out of date, you just can easily replace it!

Now, i’m not sure why this hasn’t been a thing on Tumblr yet, because this is REALLY cool and could really do some good for the environment by cutting down on electronic waste! A phone only lasts a couple of years before it breaks or becomes obsolete, and because of this there’s A LOT of electronic waste going on. This could be a part of the solution :)



(by Calango

Phonebloks is modular smartphone concept. As an extra touch to their publication in Vivid Magazine, the illustration got an animated counterpart. This could be viewed via the Layar App.

DESIGN STORY:  | Tumblr | Twitter | Facebook | Google+ |

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An Update on Blocks

By: Hakeem Javaid, Blocks

BLOCKS, the modular smartwatch, showcased alongside Intel at this year’s CES event, the biggest tech show in the world! I cannot express the many gasps of realisation we heard as tech enthusiasts grasped the awesome possibilities of modular technology. Oh, and the big companies that came by? Well, let’s just say there are some big names in the tech world interested in building BLOCKS…WOOP!

However, the best meeting we had actually took place the following week at the world-famous Googleplex; Google’s HQ in California. We sat down with Paul & Anil from the Project Ara team, excited to talk modularity! It was awesome meeting the team building the modular smartphone. What really got me was Paul’s interest at possible cross-compatibility of modules between their modular phone and our modular watch! This is definitely something we’re going to be looking into…these two devices would make a perfect match. As soon as Anil passed me the Ara prototype, I just had to take a photo of it alongside the BLOCKS prototype!

Currently, our team is putting a lot work behind the connectors between the BLOCKS, focussing on making it stronger, waterproof, and a lot more durable. We’re still aiming for a Kickstarter to take place in June/July this year, and there’ll likely be some collaboration between BLOCKS and Project Ara going forward, so keep an eye on updates from our awesome supporting partner, Phonebloks!

Yes! Please!



Even if everyone on Youtube is some sort of mechanical/electrical engineering genius and seems to think this will never work, I think that this idea is one that should be shared and spread around! With the right minds, I think it could be within our grasp!



Guys. Listen the fuck up, because this shit is fantastic. Do you see this? This is called the PhoneBlok, and it is the most badass mother fucker that has ever mother fucked in the world of mother fucking phones. 

The concept of it is basically a lego phone. “Lego phone?” You say? “Can I build Hogwarts Castle with it? Or the Death Star?” No, shut the fuck up and hold onto your nipples because this shit is about to get intense. The number one reason people get rid of their cellphones is to get an upgrade, and usually that upgrade is better in only one department. The processor. The screen quality. The camera. The storage. This generates a FUCK TON of electronic waste every year a new version comes out, for something that’s totally small but inaccessible to the phone’s owner for repair or upgrade. 

PhoneBlok is the SHIT. It takes the problem that people have with phones and instead of saying “here, throw out your ENTIRE PHONE to get a better one fucking thing” it literally allows you to REMOVE THE PART THAT YOU WANT TO UPGRADE TO REPLACE IT WITH AN UPDATED VERSION. 

That’s not all. Want a new phone for the awesome battery life but don’t give two shits about the camera? Gonna go to Apple or Samsung or Blackberry for it? HOLD THE FUCKING PHONE BRO because the PhoneBlok allows you to COMPLETELY REMOVE THE CAMERA ON YOUR PHONE TO REPLACE IT WITH A LARGER BATTERY. That’s not all, you can get less battery for more processing power, get a smaller processor for a bigger camera, get a smaller camera for a bigger speaker, get a smaller speaker for bigger storage, THE POSSIBILITIES ARE FUCKING ENDLESS DO YOU UNDERSTAND.

And these parts aren’t made by some fucktruck sitting in his basement reusing wires from 1994, you can CHOOSE where you want your parts to be from, and I’m talking like, Bose, Phillips, shit like that, names you’ve HEARD AND ARE FAMILIAR WITH ISN’T THAT FANTASTIC?


According to 2.37 million short TONS of electronic waste is generated EVERY. YEAR. Is it all because of cell phones? No of course not shut the fuck up let me finish hold on. Don’t support this just because it’s a phone, the concept of being able to replace certain parts yourself instead of having to buy a whole new electronic thing is a technology that this world NEEDS. It can start with phones but it can spread to other stuff! That’s how progress begins. HELP THE WORLD. HELP TECHNOLOGY. IT’S OUR FRIEND. DO IT NOW, BEFORE IT’S TOO LATE, DON’T BE THE REASON WE FALL BACK INTO THE DARK AGES, DO IT, DO IT NOW


by Giulio Minotti, Modular Mania

On the official website, the Project Ara team has published a new section dedicated to frequently asked questions (FAQ). Since Phonebloks gets these questions a lot too, we though it would be a good thing to share this information.

The answers, to the most important questions, give a lot of interesting news. Project Ara is not an official Android product, it isn’t a Nexus phone or an official Google product. The program is still a development effort, the project doesn’t have a market launch date or an official price. However, the team is working towards a limited market pilot in 2015. The cost of the components of the entry-level Ara device will be in the $50-100 price range. The final price of an Project Ara device will depend on the module developers. They will set the prices for their modules sold in the Ara Module Marketplace.

Finally, the Project Ara team clarifies the relationship with Phonebloks: “Dave runs the Phonebloks community which encourages the industry to reduce electronic waste. He also joins us, on occasion, to get sneak peeks at the Ara development team and prototypes, and makes awesome YouTube videos documenting our progress.”