What this means is that the club is committed to selling off as many assets as possible with a view to freeing up cap space and building slowly through the draft - a process that could take anywhere from three to five years, at the very least.
Management is believed to have targeted the likes of Morgan Rielly, William Nylander, Jonathan Bernier, Nazem Kadri, James van Riemsdyk and Jake Gardiner as core players to build around, yet will not go as far as to label anyone untouchable.
Further to that, Kelly reported Phil Kessel and Dion Phaneuf - key pieces acquired in former general manager Brian Burke’s building process - are not in the team’s plan, and the goal is to trade them at some point before the March 2 deadline or in the offseason in exchange for top prospects and draft picks.
Toronto sits in 25th place in the league standings, prime position for a top draft pick in 2015. Based on this report, they may be in line to spend a few more offseasons hoping for lottery balls to bounce their way.