phi phenomenon

david fincher: here is a shot of a can of soda being taken out of a fridge

me: A film, also called a movie, motion picture, theatrical film, or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession. The process of filmmaking is both an art and an industry. A film is created by photographing actual scenes with a motion picture camera; by photographing drawings or miniature models using traditional animation techniques; by means of CGI and computer animation; or by a combination of some or all of these techniques and other visual effects

from Morgan Fisher’s Phi Phenomenon

The phi phenomenon is a perceptual illusion (first described in 1912 by Max Wertheimer) in which a succession of still images produces a disembodied perception of motion.

Phi Phenomenon is astonishing precisely because its object is so familiar, and it fascinates me because it is a motion picture in which there is movement but no apparent movement.” –Thom Andersen

“A single static close-up, bilaterally symmetrical about both axes, shows an ordinary electric classroom clock without a second hand running in regular fashion.” –Morgan Fisher