Missy Elliott, master of intricate beats, fun flows, and futuristic videos, dropped her video for the Pharrell produced track, “WTF (Where They From).“ It’s Elliott’s first set of visuals in almost a decade, and needless to say, she didn’t disappoint. Marionettes, booty poppin, a cameo by Les Twins, and a hoverboard are all a part of the visual gumbo that directors Dave Meyers and Missy prepared.
Although the song and video are refreshingly unique and innovative, there is something familiar about it all. Over the past two decades, Missy Elliott has done a stellar job of creating continuity and maintaining her sense of self. It’s not only appreciated, but welcomed in a world of clones and trendy tracks. “WTF” feels like the next natural step in the grand scheme of Missy and it’s absolutely perfect.