It might be easy to mistake Lia Lee’s business for a food truck. It’s a big, light-pink vehicle that looks a bit like a place you buy a cupcake, but it’s something entirely different.
Owner Lia Lee sells trendy clothing and accessories out of the truck she calls Street Boutique in the Washington, D.C., area. Wherever she parks and opens her doors, the store’s open.
Street Boutique represents a new type of business popping up around the country. Over the past few years, hundreds of women — and some men — from fashion students to longtime retail workers who want to open their own stores, have launched trucks to sell clothing in every region of the U.S.