I started thinking about the beauty procedures and products that had seemed normal to me growing up - padded bras, control tights, anti-wrinkle this and that, fake tan, make-up, shaving. Every time my friends and I bought these products we received a free gift at no extra cost: insecurity. We learned that without fake tan our skin was the wrong colour, without padding our breasts were the wrong size, without shaving our legs were unfeminine and without control tights our tummies were too big. We learned, in short, that our bodies needed fixing.
- Emer O’Toole, Girls Will Be Girls