Love lost letters. What expectations of privacy does anyone who writes to Starz/OL have? Some people could be left very vulnerable to the less than scrupulous. We have seen some of those kinds of people invade the fandom. Who would have access to these letters of love lost? After the initial shock and laughter reading about the campaign, it now makes me very uncomfortable.
Well, it is a scary proposition. They are asking for very personal experiences. They are expecting their fans to be vulnerable. I think there needs to be a mutual respect and trust there in order for that to happen.
Based on a lot of the responses to that request they have fallen short on both those accounts.
I think it is a lovely idea, and on the surface makes it seem like Starz wants a personal relationship with fans, but you don’t have to look too deep to see that they haven’t achieved that. And won’t anytime soon.
For me there has been too obvious an absence from Starz when the whole fandom (not just shippers) needed them to intervene.
This place was burning to the ground, and they were silent. There were and are ways to lead and guide the fandom without picking sides.
They haven’t done any of that. And fr*nkly, I think that is part of the plan.
They have had to do virtually nothing, spend virtually nothing, and the majority of this fandom has continued to be interested (regardless of topic, we have continued to talk about it) for over a year with no Outlander.
What they did was weigh money spent versus ethical behaviour and came up with fuckery.
Now, they are back to “official” promotion and that involves using the fans to provide word of mouth, trending hashtags, and apparently letters. I just really hope that any of our more sensitive and vulnerable fans are not made to regret reaching out.
I personally wouldn’t trust them. But you do you.