When the charm shop went in next door, Jack was wary. But plenty of his tomes still had the residue of charms and spells lingering in the dust between their pages, seeped into their cracked spines, and Jack managed well enough. Still, an entire store devoted to mood charms and luck potions – the idea of it alone made his skin itch.
When a sign went up above the cheerful, red awning declaring the shop “Peachy Keen,” Jack was skeptical. The name indicated to Jack that it was probably some gimmicky chain store, pretending to be quaint and local while really forcing out actual local businesses. But the sign itself looked genuinely hand-painted – it was either a very clever marketing tactic, or Jack was wrong in his assumptions.