Let’s talk about the concept of a non-apology.
Most of us have heard a non-apology in our lives. The key features of a *true* apology include:
-An admission of wrongdoing.
That is, a specific acknowledgment that you fucked up, in a way that lets the other person know that you understand how you fucked up.
-A lack of excuses/defensive behavior/pity partying.
The person can’t say “sorry” and then defend themselves. Doing this implies they still agree with their prior actions. If this is true, then the “sorry” is an attempt to APPEASE. It isn’t REGRET. Such an apology means nothing. Without regret, the person can and probably will continue the behavior. The phrases or sentiments “I’m sorry, BUT…” or “I’m sorry you feel” is common.
-A retraction and details on future behavior.
Talking about regret again, here. They offer a concrete attempt to amend thier actions, mostly because they recognize that they were wrong. If they were misunderstood, they attempt to FIX this misunderstanding in a way that lets the other person know they regret the original interpretation. And give specifics on how they will avoid this behavior in the future.
Now let’s hear a few quotes from Logan Paul’s apology.
“This is a first for me.”
“I’ve never made a mistake like this before….I’m still a human being. I can be wrong.”
“That’s never the intention.”
“I was misguided…I still am.”
“I do this shit every day…one may understand it’s easy to get caught up”
“…for the first time in my life I’m regretful to say I handled that power incorrectly. It won’t happen again.”
Did you hear him relating understanding as to how he messed up? I didn’t.
Did you hear an acknowledgement that he even messed up, apart from a “monsoon of negativity” (translation: bad PR)? I didn’t.
Did you hear him express regret or acknowledgement of the incorrect content of the video? I heard him defending his side.
Did you hear him make excuses saying he’s uploaded a 15 minute video a day for a little over a year and that’s how he lost perspective? Because I did. I know multiple YTers who’ve uploaded several times a day for many years - and what Logan did would never even cross their minds. Shout-out to morals.
Did you hear him expressly say that he will amend his behavior at all in the future? Because I didn’t. I heard “I won’t handle my Very Great Power incorrectly again.” Which means shit-all.
Did you even hear an attempt to amend the behavior he’s apologizing for? I didn’t.
But did you catch the attempt to keep all his subscribers with a community hashtag that guilts his young followers to keep him anyway? #StaywithmenomatterwhatshitIpullbecauseotherwiseyourenotarealfan?
Because I did!
Logan Paul doesn’t acknowledge what he did wrong or try to make amends in this “apology” because Logan Paul doesn’t think he did a single thing wrong, and therefore doesn’t think he should have to do anything to “fix” it. He wouldn’t have even given it a second thought if not for the backlash. He doesn’t intend to change his behavior.
This is a statement to attempt to cover his ass with Youtube advertising and his subs. If the story gets to main media, it might get to the parents of his subs or to the companies indirectly paying his salary.
Btw, if these guidelines to a non-apology sound familiar to you, it’s because non-apology is used by a LOT of manipulative people, including but not limited to abusers. Please do not be friends with someone who regularly gives out non-apologies.