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newyorker.com
Patagonia’s Philosopher-King
How Yvon Chouinard turned his eco-conscious, anti-corporate ideals into the credo of a successful clothing company.

Yvon Chouinard made it look glamorous to be outdoors. But he is apprehensive about the world he created. Read Nick Paumgarten’s full profile of the Patagonia founder who turned his eco-conscious, anti-corporate ideals into a successful company.