ParaNorman was first released on August 17th, 2012.
During the last few weeks leading up to the film’s release, Laika sent 49 packages to 49 people (including Neil Gaiman and Kevin Smith). Each package consisted of a wooden crate from “Blithe Hollow” full of “grave dirt” which recipients had to dig through to unearth a coffin. Inside the coffin was one of the seven cursed zombies, complete with background information and name. IMDb