packaging design


Gillemore - Magical Gin Branding & Packaging by Skinn

“Louis Gillemon, a 19 years young entrepreneur asked us to develop a new brand of ‘Premium Gin’. Despite his young age, he has already accumulated lots of knowledge. With passion and a nose for business he created his ‘magical’ gin. We developed with Louis for Gillemore a visual concept with a content, mixing design, premium gin and lots of brand experience.“

Skinn is a creative consultancy with specialist skills in graphic design, branding, art direction and website design. From brochure creation to a complete re-brand they provide visual solutions that communicate the unique values and messages of their clients. Their grounding in design and love of typography drives them to bring out the best creative response for each project. 

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We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking — both in their design and in how they changed our perception of what’s inside. Sometimes, packaging is so distinctive, it transforms food from mere consumer product to cultural icon. As Stephen Heller, author of over 100 books on design and popular culture, says, “Coca-Cola is not a bottle of soda — it’s Coca-Cola.”

So we’ve curated a list of some of the best examples of food packaging design over the last century, with help from experts in the field – take a look!

Looks Matter: A Century Of Iconic Food Packaging

Photo credits: Ariel Zambelich/NPR


Urban Survival Pack (2013) by Ryan Romanes

The task was to create a designed and considered solution to the contributing factors of urban poverty. The solution came in the form of an Urban Survival Pack for children, to be placed in schools for use as an instructional device by teachers. Its tactility and playful shape invites the users to engage with the device while learning through play.

The 20 cm square kit is constructed of acrylic and Oriented Strand Board. While the OSB exterior provides protection, the acrylic is designed to be water proof. Contained inside of the pack are 12 cardboard tubes, varying in sizes. Three sizes of tubes contain emergency equipment, gardening utensils, seeds and seed raising mixture.

The six smaller tubes containing vegetable seeds are designed with the intention of being re-used as miniature pot plants. The Urban Survival pack aims to implement new behavioural habits from a young age. The gardening pack not only teaches children about where their food comes from, it also gives them a sense of ownership, responsibility and most importantly entrepreneurship. 


Herbal Tea Packaging

The reason of packaging design is to tell the customer what is inside. This minimalistic tea packaging does it in a very good way. This little bags contain pure herbal teas. In this case pure does really mean pure, the tea is made with the highest organic quality.

Created by Jurgen Lehl: Website | Tumblr

in cooperation with Babaghuri: Website | Tumblr

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Foxtrot Studio    |

“Nalewka [na'lɛfka] is a traditional Polish category of alcoholic beverage which is made by maceration of fruits, roots, spices and herbs in alcohol. In these days also industrially produced, however, the best taste comes from homemade method which is appreciated by many connoisseurs of this liquor. Our Nalewka was intended to be a gift for our friends and customers. Prepared almost entirely by hand from the beverage, to the final details of packaging.”

Foxtrot Studio is a graphic design firm based in Warsaw and was founded by Adrian Chytry and Isabella Jankowska in 2012. They are focused on graphic design, branding, packaging and print design.

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Chocolatexture for Maison et Objet 2015 by Nendo

Cocoa’s country of origin, kind, percentage content, technique of the chocolatier’s, the flavours inside… There are many factors that determine a chocolate’s taste. In coming up with a new chocolate concept, we turned out attention not to such factors, but to the chocolate’s “shape.”

The 9 different types of chocolate are made within the same size, 26 x 26 x 26 mm, featuring pointed tips, hollow interiors, smooth or rough surface textures– and, while the raw materials are identical, the distinctive textures create different tastes.

Each chocolate is directly named after Japanese expressions used to describe texture.

  1. tubu-tubu” Chunks of smaller chocolate drops.
  2. sube-sube” Smooth edges and corners.
  3. zara-zara” Granular like a file.
  4. toge-toge” Sharp pointed tips.
  5. goro-goro” Fourteen connected small cubes.
  6. fuwa-fuwa” Soft and airy with many tiny holes.
  7. poki-poki” A cube frame made of chocolate sticks.
  8. suka-suka” A hollow cube with thin walls.
  9. zaku-zaku” Alternately placed thin chocolate rods forming a cube.