package design


Teavana Packaging by Melia Tandiono

“The new Teavana will provide quality at your fingertips. By integrating simple design, this new approach will highlight Teavana’s ingredients, while keeping convenience in mind. The product is designed to ease the lengthy tea making process, therefore making it possible for busy individuals to enjoy a healthy loose-leaf tea and experience instant quality.”

Melia Tandiono is currently based in Los Angeles and is studying graphic design at Art Center College of Design. Her interest lies in print design, branding and packaging, which means she often buys items that is of no use to her, but is packaged beautifully.


Tea Charlie Logo & Package Design by Yan Yaoming

“Strictly observing the ideas (ancient procedure for manufacturing tea, innovative design), choosing carefully cultivated tea and following the traditional process. These crafts, born a hundred years ago from numerous ancestors, are the accumulation of human experience of this industry and our respect and adherence to nature.”

Yan Yaoming is a graphic designer based in Beijing, China. He is focused on packaging design, branding, graphic design and print design.


I made these beer labels for my brother for Christmas! Earlier in the year, we’d been fantasizing about him starting a literature themed brewery called Whale of a Tale Brewing Co. where all the beers would be named classic literary/beer puns. I liked these three that we came up with the best so I decided to illustrate their future labels. Hopefully someday they will all really exist and I’ll get to drink them!:) 

This looks like a stack of books, but it’s really for holding cookies. Sneaky. 

This 1906 British biscuit (aka cookie) tin protected treats for travelers on bumpy roads, but also proved to be a valuable marketing tool for the company.

This one tin speaks volumes about turn-of-the-century manufacturing, packaging design, rail and steamship travel, and the British Empire. And now it’s in our design museum, @cooperhewitt​.


Dunkin Donuts Branding Update by Hanna Sköld & Sara Knipström

Dunkin Donuts was established 1950 in Massachusetts and in 2014 they opened up their first store in Sweden. Hanna and Sara saw an opportunity to update Dunkin Donuts visual identity and packaging to fit into the Scandinavian market as well as the global. 

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This Too Shall Pass (2012) by Tomorrow Machine

Independent packaging project for perishable goods:

Is it reasonable that it takes several years for a milk carton to decompose naturally, when the milk goes sour after a week? This Too Shall Pass is a series of food packaging were the packaging has the same short life-span as the foods they contain. The package and its content is working in symbiosis.

Oil package

A package made of caramelized sugar, coated with wax. To open it you crack it like an egg. When the material is cracked the wax do no longer protect the sugar and the package melts when it comes in contact with water. This package is made for oil-based food.

Smoothie package

Gel of the agar agar seaweed and water are the only components used to make this package. To open it you pick the top. The package will wither at the same speed as its content. It is made for drinks that have a short life span and needs to be refrigerated, fresh juice, smoothies and cream for example.

Rice Package

Package made of biodegradable beeswax. To open it you peel it like a fruit. The package is designed to contain dry goods, for example grains and rice.


AURA Water Packaging by Yvonne Moser

“Water is our most important provider for natural life energy. Purified by deep rock layers it has a very high energetic oscillation. Different gemstones release this natural energy to »AURA« spring water. “

Yvonne Moser is a graphic designer based in Würzburg, Germany. She is focused on typography, packaging, graphic design and branding.