1/2 To be fair, his personal brand has been inconsistent for years, independent of the girl. She just adds another layer to the question, who is the real Sam? A question people shouldn’t have to ask (from a brand perspective). Is he the sweet, shy, gentleman thespian? The outdoorsy, family-styled Barbour man? The cliche HW fame seeker who dates young bimbos and shills w/ little finesse? If perception is truth, what does the perception of the goings on with this relationship say about him?