this is one of my favourite quotes taken out of context
That HDD quote is a little misleading out of context. The article is literally about Sony winning the Brits over the UMG. It mentions a ton of Sony artists and people connected to Sony, including Simon. Mentioning Liam makes little sense from that point of view, because he isn't a Sony artist. If it were Harry or Louis who are connected to Sony in some ways, the article would've likely mentioned them. HDD seems to be a Sony mouthpiece.