But this is so well done!!!

I’m honestly stunned at the forethought of the way this has gone down so far.

It’s like someone sat down and thought about what the fans wanted to hear and how to do that believably.

  1. Don’t tweet from @louis_tomlinson
  2. Make a video of Louis
  3. Post it to the One Direction twitter
  4. Have Harry tweet next, both to validate the significance of Louis’ video on the band Twitter and not his own, and also so Harry doesn’t go last and look obligated to do acknowledge the anniversary 
  5. Everyone talks in present tense with no loaded language about “next chapters”

This is perfect. I almost don’t know what to do with such a well-executed public perception campaign so far. 

Keep it up, please!!!

Louis Tomlinson, Harry Styles Thank Fans On One Direction Sixth Anniversary (Video)
Louis Tomlinson and Harry Styles are thanking fans on One Direction’s sixth anniversary. Check out the video here!

Louis Tomlinson and Harry Styles are thanking fans on One Direction’s sixth anniversary. Check out the video below!

The official One Direction Twitter account shared a video of Tomlinson marking the momentous occasion. In the short clip, he says, “I just wanted to film a little message to say thank you because you guys are incredible. Your continued support is remarkable, really, and every single one of you had a hand in changing our lives, and I hope you’re as proud as we are.”

As for Styles, he’s tweeted a message on this day every year for the last six years. And though he hasn’t been on social media in three months, he returned on Saturday to mark the milestone. “Six years. I have no idea how to say thank you for all your support. For everything you are, and everything you’ve done, thank you. H,” he wrote.

As Gossip Cop noted earlier, fans are also celebrating One Direction’s anniversary on Twitter with the “#6YearsOf1D” hashtag. One Direction formed on “The X Factor UK” on July 23, 2010 when Styles, Tomlinson, Liam Payne, Niall Horan and Zayn Malik were put into a group. Malik, of course, left the band last year.

And the rest of the members are currently on hiatus, with Styles and Payne recently signing solo record deals. But, as Gossip Cop exclusively confirmed on Thursday, their individual projects do not mean One Direction is breaking up. Check out Tomlinson’s video below!Gossip Cop will update if Payne, Horan or perhaps even Malik comment, too.