But this is so well done!!!
I’m honestly stunned at the forethought of the way this has gone down so far.
It’s like someone sat down and thought about what the fans wanted to hear and how to do that believably.
- Don’t tweet from @louis_tomlinson
- Make a video of Louis
- Post it to the One Direction twitter
- Have Harry tweet next, both to validate the significance of Louis’ video on the band Twitter and not his own, and also so Harry doesn’t go last and look obligated to do acknowledge the anniversary
- Everyone talks in present tense with no loaded language about “next chapters”
This is perfect. I almost don’t know what to do with such a well-executed public perception campaign so far.
Keep it up, please!!!