Okay, so I must have still been at work when this commercial dropped because as soon as I got home and on social media it seemed like everyone on my TL all saw this commercial in the same living room.
In just a few short hours have been many articles written critiques put out there about the hypocritical tone deafness of this ridiculous commercial. They’ve covered such things as:
The blatant co-optation of national Black Lives Matter widespread protests, yet this commercial is overwhelmingly white, unless POC are used as props. Take, for instance the black male stock characters carefully placed to dap Kendell up and *look urban*.
This idea that all the protesters rallying for Black Lives who have been tear gassed, steamrolled, and unlawfully arrested only needed to put a smile on their face and hand police pepsi cans in order to earn respect.
Obviously everyone’s question: Who the fuck wants anyone associated with the “Keeping Negroes in the Sunken Place” Kardashians leading ANY type of revolution?
But I really want to focus on what I saw in the last image. The protest signs labeled “join the conversation.” As I stated earlier this is clearly co-opting Black Lives Matter. It completely bastardizes the purpose of protest from “we are literally fighting for our lives to” “lets kindly ask you to have a nice dialogue.”
I really hate this idea that all people who fight for their humanity need to do is kindly sit down and have a nice conversation with racists, bigots and abusers. Obviously this is a commercial and commercials only want to make money and could give a shit what message they co-opt to do it. But this time, in this national climate, where the point of protest needs to be crystal fucking clear, this sanitation of resistance paints with a broad brush.
Tons of things are coming to a head in our political climate, and this certainly does not help. I wonder what the organizers of recent Womens Marches & Strikes are thinking about this…