open letter to apple

Two years ago, Taylor pulled her entire library from Spotify after a dramatic “open letter” to Apple Music about valuing artists work and paying them for it. She didn’t care about herself, she claimed. It made no difference for her. She was valiantly taking on the Big Bads of the music industry like Jimmy Iovine for the sake of the little guy, the artist who relied on album sales to make a living.

What she wouldn’t tell you is that no artist makes money off of album sales if they’re signed to a label. Album sales are money for the label, not the artist. And no, money for the label does NOT mean money for the artist. What she wouldn’t tell you is that she underestimated the staying power of streaming just like almost every other major artist in the industry at the time. She underestimated Spotify and Daniel Ek like everyone else did.

This supposedly “woke” Taylor Swift, who proudly branded herself a feminist and penned manifestos about intellectual property and equal compensation unraveled faster than a rug with a loose thread from a discount bin in the charged political climate of 2016. And that was what she underestimated most of all– 2016’s ability to expose her. Because as much as she wanted to pretend like she’d had some sort of political awakening, she stayed silent in the face of a Trump v. Clinton face off. The reason for that isn’t difficult, her entire family are privileged white people who voted for Trump. She was smart enough to know that publicly aligning herself with someone so against her brand spanking new feminist image would be career suicide so instead she chose the route of silence.

Oh unless we’re not counting the ridiculous spat with Nicki Minaj where she came out looking truly disgusting and ignorant, where her white feminism was blatantly exposed. Or her run-in with Kim and Kanye where once again she exposed herself as a cold, calculating businesswoman instead of her darling best friend image she’d been working nearly her whole life to cultivate and shill. Or the train wreck known as Hiddleswift that was laughably see through even to people who don’t usually scream publicity stunt from the off.

And the combination of the two combined with an ill-timed hiatus has left a sour taste in a lot of mouths. She knows it, and still she chooses the drama play. She only knows how to deal in petty, backhanded headlines about girl spats and beefs and ex-boyfriends. She simply doesn’t have the chops to exist in this industry without using other people as her fodder.

It’s as transparent as freshly Windexed glass that she’s returning to Spotify because she can’t achieve a #1 without it. So much for the little guy. And look, if Taylor made no bones about herself I might be more inclined to respect it. As it is, I’m left remembering what Cristina Yang told Meredith Grey in the first season of Grey’s when she stole a first surgery assist out from underneath her: “You wanna be cutthroat, that’s fine. But don’t pretend you’re everyone’s best friend. At least I’m honest about it.”

2

It’s July 2017, which means that we’ve now officially passed the ¾ mark of the 21st century’s second decade. To commemorate somehow being 75% of the way through the ‘10s, we at Billboard have decided to look back at the biggest happenings of the decade thusfar – the Earth-stopping releases, the major industry changes, the biggest live spectacles, and other moments where you could feel the pop landscape shifting underneath your feet.
Read our chronological list below, and let’s hope that the decade’s last quarter is just as action-packed.

November 15th, 2014: Taylor Swift’s 1989 sells 1.287 million in first week 

 The world’s biggest country superstar at the end of the ‘00s, Taylor Swift set her sights on a full pop crossover in the ‘10s, culminating in her biggest sales week to date – and the biggest of anyone in over a decade – in 2014, for her retrofitted pop blockbuster LP 1989. The set moved 1.287 million units in its first frame, part of a total top 40 takeover that also resulted in each of the set’s first three singles topping the Hot 100 and Taylor taking home album of the year – her second, a first for a female solo artist – at the 2016 Grammys. By then, Taylor could no longer be considered country’s biggest superstar, but she was almost certainly pop’s. – A.U. 

 June 21, 2015: Taylor Swift pens open letter to Apple 

 The pending launch of Apple Music June 30 was widely anticipated, and the company’s decision to offer free trials for its first three months of operation was seen as an easy way to test its functionality with users. But Apple’s decision to also not pay royalties during that period drew the ire of many – most publicly, Taylor Swift, who wrote a heartfelt open letter on behalf of her fellow musicians trashing that decision and announcing she would be withholding her 1989 album from the service. Apple’s response was, ahem, swift, and before the end of the day the company had reversed course, promising to pay royalties and forging a partnership with the superstar that resulted in a 1989 World Tour concert documentary and a string of humorous commercials for its streaming service. – D.R.

(Full article)

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Open letter to Apple from 9 yrs old “future engineer” about iPads

Taylor Swift and Apple: The back story

What really happened ahead of the pop star’s “open letter” to Apple criticizing its new streaming music service.

Remember Taylor Swift’s “love letter” to Apple? Well, here’s the back story, at least from the point of view of her record label.

Speaking at Fortune‘s Brainstorm Tech conference in Aspen on Monday evening, record label executive Scott Borchetta—who discovered and signed Swift when she was only 14 years old—told the audience that the conversation actually started between him and Apple in the days preceding Swift’s letter. The iPhone maker was on the cusp of launching its new streaming music service, and had planned not to pay artists during an initial three-month period in which the service would be available free to consumers.

“‘I can’t support this, you need to pay us from the first stream,‘” Borchetta, the CEO of Big Machine Records, says he told Apple execs. “And those conversations led up to the weekend where Taylor posted the blog.”

According to Borchetta, he hadn’t spoken to Swift earlier in the week, and was caught by surprise when she let him know about her letter.

“She literally texted me and said, ‘Don’t be mad,’ with the link,” Borchetta said. “She was in Europe. I responded and said, ‘You don’t have any idea how good your timing is right now.'”

After Swift’s letter made huge waves, Borchetta’s conversations with Apple quickly turned to his (and, presumably, artists’) favor. The following day, a Monday, he had a conference call with Apple executives Jimmy Iovine and Eddy Cue. By that evening, the iPhone maker, which was just about to launch its new streaming music service, agreed to Swift’s requests: To pay artists from the very first stream, even during the three month period in which the service would be free to consumers.

“You haven’t launched yet,” Borchetta says he told Apple. “You can do the right thing. And if you do the right thing the artist community globally is going to look at you as the good guys.”

Scooter Braun, the founder of entertainment and media company SB Projects (and perhaps better known as Justin Bieber’s manager), also participated in the conversation on Monday evening. According to the talent manager, many more artists and music industry executives were protesting Apple’s controversial policy behind the scenes, though Swift’s letter gave the “fight” the extra push it needed.

“Everyone was fighting that fight,” Braun told the audience. “Taylor pushed it over the edge. She made them aware it wasn’t just the executives. Sometimes it’s good to hear the artists saying it.”

Tayvin Timeline

February 25, 2015- Brit Awards

March 6- Taylor and Calvin are official.

March 7- Taylor, Selena, Ellie and Haim sisters flew to Las Vegas to watch Calvin perform

March 25- Fans spotted Tay and Calvin shopping at Whole Foods and taking a walk at Radnor Lake in Nashville

March 26- Tay and Calvin attended Kenny Chesney concert where Tay performed with Kenny

April 2- Tay and Calvin attended Haim concert with Jaime and Kyle

April 28- Calvin posted a picture of Meredith and Olivia at Taylor’s house

April 30- Tay and Calvin were spotted driving in Beverly Hills

May 9- Taylor, Kendall and Haim sisters attended Wango Tango to support Calvin

May 12- Tay and Calvin go out to dinner at Giorgio Baldi in LA

May 17- Tay and Calvin attended the Billboard Music Awards together and then attended an after party together with a big group of friends

May 26- Tay and Calvin go out to a fancy pizza place in NYC

May 28- Tay and Calvin met up with Ed and grab lunch

June 8- Taylor posted a picture of Calvin, Gigi and Karlie that’s from her NYC house and was blurry because everyone was laughing so much

June 10- Taylor posted a picture of her and Calvin poses on a floatie swan in a pool (swan goals)

June 14- Tay and Calvin met up with friends in LA after Jaime’s baby shower

June 15- Tay and Calvin were spotted leaving her LA home

June 22- Calvin tweeted how “his girl changed the entire music industry” after Tay wrote an open letter to Apple

June 28- Tay, Calvin, Gigi, Joe and Karlie took a boat ride in London

June 29- Calvin attended Taylor’s Dublin 1989 show

July 1- Tay and Calvin were spotted getting dessert in Rhode Island

July 2- Calvin posted on his instagram a picture of Taylor grilling with the caption “she cooks too 🔥🔥🔥”

July 3- Tay posted on his instagram a picture of her and Calvin with the caption “friendly relations between Scotland and America”

July 3- Tay and Calvin hosted a 4th of July weekend party in Rhode Island

July 19- Calvin attended Taylor’s 2nd Chicago show

August 11- Taylor and Calvin go out to dinner at Giorgio Baldi in LA

August 25- Calvin surprised Tay and by attending one of her LA shows. Fans noticed that she said “I love you” to him and he didn’t take his eyes off her the whole show

September 27- Calvin attended Taylor’s Miami 1989 show and again didn’t take his eyes off Taylor the entire show

December 13- Tay, Calvin, Andrea and Scott attended a Christmas themed party hosted by Jimmy Iovine in LA and posed with Santa Clause together

December 23- Tay posted two pictures on Instagram of Tay, Austin and Calvin building a snowman and Calvin posted a picture of Tay and Calvin posing with a four wheeler

December 31- Tay, the Haim sisters, Austin and Ruby Rose celebrated NYE in Las Vegas while Calvin did the count down

January 12 2016- Tay and Calvin got dressed up and had dinner at Giorgio Baldi in LA and posed with a fan at their table

January 28- Taylor posted a video of her and Meredith on her Instagram and of course we noticed the headboard was the same as the one in a snap Calvin posted a couple of months ago

February 14- Calvin posted a snapchat video of Olivia laying on the ground and you could hear Tay in the background saying “get it, get the body, get it” while laughing like the cupcake she is

February 15- After Tay won THREE Grammy Awards she met up with Calvin and they attended several after parties together

February 16- Calvin posted a picture of Tay winning a Grammy for Album of The Year with the caption “Congratulations to my beautiful girlfriend”

March 1- Tay and Calvin go to dinner at Cut in LA. March 6- Calvin posts a video on snapchat of Taylor and their “1 year cake” from Nashville.
To the Media

I’m disgusted by your headlines sharing taylorswift’s open letter to Apple. “Pay me to play me” REALLY. REALLY? Perfect. Let’s just give all of the internet trolls who NEVER read the articles and LOVE to comment anyways a reason to think Taylor is being self absorbed.

How about

“Taylor takes a stand for new Artists”
“Taylor reaches out to Apple to make a change”
Or simply
“Taylor Swift writes an open letter to Apple: read it here”

I promise those will still get you YOUR self absorbed clicks.

Let’s stop slandering celebrities. It’s 2015. No one wants to read your BS headlines only to find that a so called “top ranked media news outlet”, is right up there with the tabloids. It’s not a cute look.

An open letter to Apple

im not a fukin gecko, I can’t hold onto ur slippery iphone it falls out of my hand cause it’s so fukin slippery and i drop it all the time and also i used my friends Samsung the other day and it camera was 25 times better than ur phone cameras so.. step the fuk up….. or this phone is goig down…. to the ground.. cause i keep fuckin dropping it cause it’s so fuckiNg slippery

ps: if u tell me to get a case trust me I have tried but either it stops me from getting wifi or reception or the ability to connect to any Aux chord or earphones lmao
6 Smart Business Decisions Taylor Swift Made This Year

Written by Deborah Sweeney

For 26-year-old Taylor Swift, 2016 was a year that could only happen in your wildest dreams. Amidst a headline-grabbing personal life, nothing broke the singer-songwriter’s stride when it came to proceeding forward with an attitude of business as usual.

Ranked at #60 on Forbes list of America’s Richest Self-Made Women with an estimated net worth of $250 million, Swift also kicked off 2016 with a bang as she was reported to be “the most marketable musician in the world.”

Her music career aside, it seems Swift’s business savvy is at its strongest when it comes to establishing strategic partnerships, advocating for the rights of recording artists, and supporting causes with monetary donations. If you’re in need of a memory refresh, here’s a look back at some of Swift’s most notable business decisions in 2016.

1. Creating a trio of catchy commercial spots with Apple Music. In a series of three commercial spots with Apple Music, Swift set aside her famous persona in favor of just being a girl who loves listening to music. Let’s break down each ad in one sentence below:

Taylor vs. Treadmill: While working out, Swift gets distracted by the beat in Drake and Future’s “Jumpman” and trips, tumbling off a treadmill.Taylor’s Mic Drop: Swift channels her inner middle school fangirl by jamming to Jimmy Eat World’s “The Middle” as she gets ready to go out.Taylor—Dance Like No One’s Watching: A quiet night in at the Swift abode means dancing like nobody is watching to “I Believe in a Thing Called Love” by The Darkness.

While the one-minute long spots were successful enough on their own in terms of views and press, it was the music featured in each commercial that received the biggest boost. “Jumpman” rose 431 percent worldwide on iTunes while “The Middle” leapt forward 298 percent in sales. And a mere five days post-Apple ad “I Believe in a Thing Called Love” jumped to a 119 percent uptick in Shazam tags. As an added bonus, Drake recently nailed his own Apple Music spot singing along to—whom else?—Taylor Swift.

2. Developing her first mobile game. As reported in Variety, Swift has been working alongside game publisher Glu Mobile to develop her first mobile game. While the details are still largely under wraps (scheduled for a global release in late 2016), what we do know is committing to creating something innovative and special for Swift’s fan base has been the top priority for the publisher and pop star alike.

3. Petitioning Congress to reform the Digital Millennium Copyright Act. It’s no secret that Swift has been outspoken about the music industry’s practices. Previously, she penned an open letter to Apple Music criticizing their decision not to pay musicians when the service launched a three-month free trial period. In June, Swift petitioned in an open letter for a sensible reform to be made to the Digital Millennium Copyright Act (D.M.C.A.) which oversees online copyright and provides a “safe harbor” to sites like YouTube where infringing on copyright is more likely to happen due to the user base.

Signed by 180 performers and songwriters, including U2 and Sir Paul McCartney, the letter states that while sites like YouTube had made it easy to carry virtually every recorded song ever made on smartphones, the earnings that artists’ and songwriters’ received were consistently dropping. For consumers to truly benefit, the reform requested a healthy balance between creators and companies and their interests. Published in prominent Washington, DC, publications The Hill and Politico, the letter gave the music industry an issue to rally together for and arrived just as copyright lawwas being reviewed by the House Judiciary Committee.

4. Giving back with donations. What’s your next move when you’re crowned the number one spot on Billboard’s Top Money Makers list in 2015? Give back to the community. Some of Swift’s steady financial contributions over the year included $1 million donated to Louisiana flood relief and a donation to Cedars-Sinai Hospital in Los Angeles.

Swiftie fans also received unexpected gifts.Swift donated to a GoFundMe campaign for a fan that passed away in a car accident to assist with funeral arrangements, and surprised students at the University of Connecticut’s annual HuskyTHON charity dance marathon with a gift of $1,989. Her funding frequency has even changed how GoFundMe does business. GoFundMe CEO Rob Solomon revealed that this kind of “Swift Effect” has since inspired even more celebrities to donate to the site.

5. Joining forces with AT&T for a partnership deal. In October, AT&T announced that Swift was signed for a partnership deal that includes exclusive performances and headlining the AT&T DirecTV Super Saturday Night concert the day before the 2017 Super Bowl.

More details of that partnership have slowly trickled out for AT&T customers who will receive exclusive content from the 1989album. And then there’s #TaylorSwiftNOW. If you think it sounds a lot like Swift’s own streaming channel, you’re right. On Taylor Swift NOW!, you’ll find 24/7 content from Swift including concerts, behind-the-scenes footage, events, and more running on AT&T’s streaming service DirecTV Now.

6. Discussing future business plans in the pages of Vogue magazine. What’s next for Swift in 2017? As she preps for a post-tour break, she shared her future plans in an interview with Vogue. Short-terms goals like getting certified in CPR hover closer to the top of her to-do list than whipping out a new album. Another potential revenue stream would be launching a clothing line. In Swift’s words, “[I] would want it to be something that was relatable and accessible and everyday.”

So, something that never goes out of style then? Gotcha.

It was amazing. I love her—how powerful she is. We’ll get lumped together now because of it, but I think we would both feel the ability to say yes or no to things even if we weren’t successful.
—  Adele on Taylor Swift’s open letter to Apple. (Time)
Apple Changes Course After Taylor Swift Open Letter: Will Pay Labels During Free Trial

The move comes after Taylor Swift penned an open letter to the hardware giant.

Apple has decided to change course and pay labels for the rights to stream their music during a 90-day free trial. The move comes after Taylor Swift penned an open letter to the hardware giant, writing that she found the company’s insistence “disappointing” and shocking.  

In a tweet, senior vice president of internet services and software Eddy Cue wrote that Apple would pay artists during the 90-day period.

In an interview with Billboard, Cue elaborated that it was Swift’s letter that turned him around on the issue. “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that’s why we decide we will now pay artists during the trial period.”

Cue added that Apple had heard the same “concern from a lot of artists,” noting that it was “never our intent” to not compensate artists, rather they were planning to originally negotiate a higher royalty rate, which they will stick with.

Asked if Apple is eating the cost of the 90-day trial period, Cue said, “We’re certainly paying for it, yes. We’re all in.”

Once the decision was made by Cue and Apple CEO Tim Cook, Cue called Swift on the phone from her tour in Amsterdam. “I let her know that we heard her concerns and are making the changes. We have a long relationship with Taylor so I wanted her to hear directly from us.”

Swift’s reaction: “She was thrilled and very thankful and excited to see how quick we responded."Cue emphasized the company’s long history with "the music community,” adding, “We have a deep respect for what they do. …We’re in this for the long term.”

source

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Apple won’t help the FBI hack the San Bernardino shooter’s iPhone

On Tuesday, Magistrate Judge Sheri Pym of Federal District Court for the District of Central California ordered Apple to help the Federal Bureau of Investigation hack into the iPhone of San Bernardino shooter Syed Rizwan Farook. But Apple CEO Tim Cook announced in an open letter that he had zero intentions of complying with the order. Why Cook is taking such a firm stand.

Follow @the-future-now

an open letter to apple: you are missing a trick. why not make a device to rival google glass, but it covers one eye and is called the iPatch

Taylor Swift has slayed a giant: Less than a day after the singer penned an open letter to Apple protesting the lack of artist compensation during Apple Music’s free three-month trial, the company has agreed to pay artists during that period.
—  Rolling Stone (x)
So...

.. a Black artist decided to use his money along with other artists to create a company. This company, tho launched poorly, was laughed at and people thought he was nuts, taking shots at him.

… a White artist wrote an open letter to Apple about paying the artists fairly, even on a free trial, and 24 hours later, Apple decided to yield. She’s being held as a champion of the music industry.

Do you see a pattern here?

Taylor Tops Vanity Fair‘s “The Powers That Be” List

1. TAYLOR SWIFT 
MUSICIAN AGE: 25.
PREVIOUS RANK: NEW
MAGIC NUMBER: 6 BILLION NUMBER OF VIEWS ON SWIFT’S YOUTUBE PAGE.


ARENA OF GLOBAL CONQUEST:
 
Swift isn’t merely the world’s favorite pop star, putting up sales numbers that are nearly unfathomable in the post-Napster age—she is also using her platform to make giant companies conform to her will. After pulling her catalogue off Spotify last year, Swift wrote an open letter to Apple asking it to pay artists during the free-trial period of its new music service. She posted the note on Tumblr on a Sunday and the company complied within hours.

Source

anonymous asked:

have you seen this photographer's response to taylor's open letter to apple? junction10(.)wordpress(.)com/2015/06/21/those-in-glass-houses-shouldnt-throw-stones/

Yikes!

Now..  forgive me if I’m wrong, but if you take points 2 and 3 in that contract (which is provided to Photographers who need to agree to those terms before they are allowed to do their job in photographing you for editorial outlets), it appears to be a complete rights grab, and demands that you are granted free and unlimited use of our work, worldwide, in perpetuity.  You say in your letter to Apple that “Three months is a long time to go unpaid”.  But you seem happy to restrict us to being paid once, and never being able to earn from our work ever again, while granting you the rights to exploit our work for your benefit for all eternity….

How are you any different to Apple?  If you don’t like being exploited, that’s great..  make a huge statement about it, and you’ll have my support.  But how about making sure you’re not guilty of the very same tactic before you have a pop at someone else?

Photographers need to earn a living as well. Like Apple, you can afford to pay for photographs so please stop forcing us to hand them over to you while you prevent us from publishing them more than once, ever.

A year in the life of Taylor Swift and Calvin Harris - pop's most powerful couple

It wasn’t long ago that a couple’s loved up snapshots would be hidden away at home in a photo album.

But as Taylor Swift and Calvin Harris celebrated their first anniversary as a couple, they marked the occasion like they have every relationship landmark - by posting photos online.

Within hours, Taylor had 1.4m likes for her Instagram picture of an engraved heart locket while Calvin soon posted a homemade anniversary cake video.

And with a combined total of 80 million Twitter and 75 million Instagram followers, fans have been with the supercouple every single well-documented step of the way.

The Taylor and Calvin - or Talvin to many in the social media world - love story began last February when they were introduced by mutual friend Ellie Goulding at The Brits.

By early March the two performers, who are worth a combined £270m, were a proper loved up couple.

But it was to be another month before the world became aware of this - when the Scottish DJ posted a picture of Taylor’s cats , forcing gossip into overdrive about just why he might be hanging out with the US pop queen’s pets.

A month later they appeared in another picture - this time posing in a photo booth at the Billboard Awards with Ed Sheeran and One Direction’s Louis Tomlinson and Niall Horan, posted by Taylor’s brother Austin.

It was the confirmation, the fans of both had been waiting for, and together they’ve become the first of a new breed - a celebrity insta-romance.

PR expert Mark Borkowski says: “A year in a celebrity relationship is like seven years in real life.

“But whether you’re from Doncaster or downtown Beverly Hills, trust is incredibly difficult in any relationship and when you are famous your live under constant public scrutiny.

“Couple that with carving out two huge careers and it’s incredibly tough.

“So far, the way Calvin and Taylor present themselves is like a masterclass in 21st century engagement.

“It’s rare to have a couple who both have global fame.

"Really there’s only David and Victoria Beckham , Beyonce and Jay Z and Brangelina.

"But Calvin is mega, Taylor is mega and as a fixed unit they are a mega brand and the most fascinating couple in the industry.”

It initially seemed a odd match.

Taylor, 26, is the US singer who was brought up on a Christmas tree farm in Pennsylvania and now makes the music industry dance to her tune.

And Calvin, 32, is the chubby music geek from the quiet Scottish town of Dumfries who’s gone on to become the world’s wealthiest DJ.

But together they’ve become a showbiz superpower.

As well as her unsurpassed knack for writing infectious pop songs, Taylor has her own A-list “girl squad”, her best pals made up of the hottest female stars of the moment - from Zayn Malik’s girlfriend Gigi Hadid, Selena Gomez, and model Karlie Kloss to Cara Delevingne and Lena Dunham.

Her 1989 album sold more than 8.5m copies worldwide, making her the only artist in American history to have three million-selling first weeks for three consecutive albums.

According to Forbes, in 2015 alone she earned £56m and is second-highest-paid woman in music after her arch nemesis Katy Perry .

That was before her eighth Grammy win this year.

In fact the only thing Taylor lacked was a steady boyfriend after short-lived and romances with One Direction’s Harry Styles , Brokeback Mountain star Jake Gyllenhaal, serial star-dater John Mayer and singer Joe Jonas.

In contrast, other than his messy, bitter break-up with singer Rita Ora , Calvin’s romantic history showed no signs of bed-hopping.

And his talent is phenomenal.

Calvin - whose real name is Adam Wiles - is highly lauded for his talent for trend-spotting and producing sure-fire hits with collaborations with Rihanna, Kylie Minogue and Florence Welch.

He earned £45 million last year alone and pocketed £635,000 for one night’s work in Puerto Rico.

Calvin also became fierce protective of Taylor, publicly slamming Zayn Malik when he had a dig at his girlfriend on Twitter.

And again, as if to prove that the world’s hottest couple really are accessible, they posted a picture of a young fan who approached them for an autograph in a restaurant after inviting him to join them.

Taylor recently won a place Time magazine’s 100 most influential people, alongside the likes of Hillary Clinton and Vladimir Putin.

She is the singer who made the music industry dance to her tune by taking on the streaming service Spotify in a row over what she saw as unfair payment practices.

When Spotify refused to renegotiate, Taylor removed her entire back catalogue.

She wasn’t finished.

Last year she flexed her muscles with Apple , again speaking on behalf of poorly treated artists.

The firm was about to launch a streaming service, Apple Music, and ruled that artists would not be paid royalties for the first three months.

Taylor wrote an open letter to Apple, urging it to change its contracts. Apple crumbled, changed its policy and publicly apologised.

Calvin was justifiably proud and posted: “My girl just changed the entire music industry”.

So will the rise and rise of Calvin and Taylor mean the platinum couple will last?

Mark Borkowski says: “I’m cynical because have seen it all before.

"But if Taylor and Calvin have passed the rubicon of the first year, they might be on their way to becoming the most famous couple in the world. Who knows?

"We’ll see - and they know we are all watching. Like everyone else, I’m fascinated.” (The Mirror)