Our Big New Years Announcement!

We say goodbye to Operation Shut it Down (OPSID) and hello Operation Second Chance (OP2NDChance) - a year dedicated to proving that captive animals both deserve and can have a second chance at life.

Alongside this, we announce opening day (May 17) as a “March on Marineland” - our first ever mass march on the captive animal park. It’s time to take to the streets of Niagara Falls to demand that second chance before it is too late.

Please Reblog, RSVP HERE and make sure you have that date of the 17th on your calendar. Cover photo can also be pulled from our facebook event to use on your own.

See you all in May!


BIG ANNOUNCEMENT this #SMT - We are excited to release the dates of all our major demonstrations at Marineland for #OP2NDCHANCE! 
please SHARE this image, tell your friends and mark these days on your calendars. stay tuned here for additional information and event pages. Let’s make this year the best yet- and hopefully the last!


Exactly three months from today we will take to the streets of Niagara Falls to demand an end to captivity at #Marineland Canada. Will you join us? 

Below is the launch of our march specific site - stay tuned to it for updates and use it as a resource. #endcaptivity #OP2NDChance 

Also, the facebook event page to RSVP/INVITE/SHARE can be found here -https://www.facebook.com/events/527289127346410/

Event website here - http://marchonmarineland.com/



Marineland is taking MAD and co-founder Dylan Powell back to court on June 16th. We urgently need your help to defend ourselves and get rid of the $10,000 cost order currently in place before that date. Please share this image to spread the word and stay tuned for more updates and information on what you can do to help! You can read more and donate on our Go Fund Me page here:http://www.gofundme.com/a4b37c

“Although $10,000 means next to nothing to Marineland Canada - which is reported to spend $4 Million/Year on advertising alone - it gives them significant leverage in the court room and also provides them with another weapon to punish me with. We are hoping to raise the funds to get rid of this cost order and also to successfully defend ourselves on June 16th - which would mean on June 17th we would be back to a position of strength after 19 months of aggressive civil litigation from Marineland. 

We’ve kept organizing, kept demonstrating and kept the pressure on and this latest round of aggression from Marineland can be traced back as their response to the overwheming support of our massive opening day "March on Marineland.” With your support we will keep moving forward! “

MAD E-News: VICTORY IN COURT + Freedom for Dolphins and Whales Demonstration (Sun June 29th)

Hey all, 

We’ve got great news! 

As we began to deliver our defense yesterday in Ontario Superior Court lawyers for Marineland Canada rose and abandoned their “silent demonstration” motion! Clearly effected by our defense, our unwillingness to back down, and the overwhelming amount of support that had come since they served us notice at the very last minute - Marineland was forced in Superior Court to back down! 

If Marineland would have been successful the restrictions would have stopped chanting and also severely restricted our ability to appeal to park goers to make informed decisions about what they support with their money. This is a huge victory for MAD and for those who oppose Marineland and none of it would have been possible without your support. 

9 days ago we launched a GoFundMe and asked for support. In the span of 8 days $9,650 of our $10,000 goal is raised!

In the span of one month hundreds took part in the first ever “March On Marineland” and we’ve gotten our first activist defeat of Marineland in court! 

So far our campaign year has been full of positives, but we also have to make sure we keep that up! Our next demonstration is coming soon on Sunday June 29th from 12-2pm. For those who have been waiting for a Sunday demonstration this is for you! The demonstration itself is part of “Freedom for Dolphins and Whales” another coordinated and international day of protest against animal captivity. Please do what you can to support that demonstration spread the word through social media and word of mouth, organizing and offering car pools and encouraging others to get active for captive animals! We’ve attached a facebook cover photo for facebook users to use to spread the word 

“Freedom for Dolphins and Whales” Facebook Event Page - https://www.facebook.com/events/639931292759672/

We fought hard for the right to demonstrate, to chant and to appeal to the public to educate them on how they have a choice that captive animals do not. Now, it’s time to step up and use those rights! 

Marineland Animal Defense 

M.A.D. E-News: March on Marineland, GOAL Convergence on Ripley's, 2013 Year in Review

Hey M.A.D.‘rs 

Our first E News update of the year and it is important! 

We launched this year with the new campaign name “Operation Second Chance” (#OP2NDChance) - an entire year to highlight alternatives to for profit animal captivity and success stories of animals who have been given a second chance. Alongside that announcement we announced that Opening Day at Marineland this year - May 17 2014 - will be met with a “March on Marineland.” For the first time ever we will take to the streets to demand change for the animals at Marineland! Please RSVP on the facebook event page, share on your social networks and invite friends and family to the event. The event poster is also attached and facebook cover photo is attached. 


In the short term, Marineland Animal Defense is joining with the Grassroots Ontario Animal Liberation Network (GOAL) and the Toronto Aquarium Resistance Alliance (TARA) to highlight issues of wild capture and animal captivity at the Ripley’s Aquarium of Canada in Toronto. This Sunday we will be demonstrating out front of the facility in Toronto and we’d love for you to join us and raise your voice for the animals! 


Aside from demonstrations, since our last update we’ve reflected on 2013 and the year that was “Operation Shut it Down.”We marked a lot of highlights and we hope that our review will serve as a reminder of what we can achieve when we all work together to end animal captivity. Let’s push even harder in 2014!