"You can’t be green if you’re shipping from China," said von Goeben in an interview with the SF Gate, the web-based subdivision of the San Francisco Chronicles.
The article commends Green Toys Inc. for “keeping the business local.” Reverse globalisation is becoming the trend for businesses with the aim to increase their efficiency while reducing their carbon footprints.
Keeping the supply chain local is part of a new trend called onshoring, [or reverse globalisation], a push back against the offshoring and outsourcing that has sent jobs and manufacturing overseas, and gobbled up fossil fuels.
Green Toys Inc. has proven that reverse globalisation is the perfect model, especially for small firms like themselves. If needed, they can easily hop over from the company’s small San Francisco office to the various facilities that participate in the production process. In addition, they can have more flexibility with the production.
Last Christmas, when one customer sold out of Green Toys products in early December and ordered more ASAP, the company was able to ramp up and churn out the toys in just eight days. Overseas shipping would have added weeks to the turn-around time.
Green Toys Inc.’s practice of reverse globalisation embraces the idea of sustainable development. In addition to cutting back on the carbon emission and fossil fuel usage, promoting onshoring would promote a healthy growth for the local economy. As for the social equity aspect, Green Toys Inc. contracts with the Work Center, a human services agency based in San Mateo, California, to assemble its toys. The Work Center provides vocational training for individuals who are disabled, have mental illness, or have other challenges that have made it difficult for them to succeed in a traditional work setting. Green Toys Inc. provides them with opportunity to work, which benefits the overall quality of the community.
Cheers to sustainability!