- The website where Facebook pitches its ad offerings to the
clients that buy up user data for advertising includes a new kind of
- The campaign to re-elect Pennsylvania Republican Pat Toomey
to the United States Senate.
- Facebook shows off the way Toomey’s campaign used Facebook to spread the “best content to influence voters,” as New York Times writer John Herrman pointed out on Tuesday.
- “This campaign used a made-for-Facebook, audience-specific content strategy to significantly shift voter intent and increase favorability for a U.S. Senate candidate from Pennsylvania, contributing to his re-election,” Facebook says on its pitch site for selling ads.
- Toomey’s online ad buys, according to Facebook, resulted in a 19.4% increase in “voter intent” among women age 45-54, as well as a 10.5% increase for all people age 55-64.
- The online social network is highlighting the Toomey
campaign’s ability to make ads that performed exceptionally well
on Facebook even as it downplays the ability of the site to influence
elections. Read more (3/1/17 10:58 AM)