ABC | Once Upon a Time returned to 6.6 million viewers and a 2.2 rating, up 16 and 29 percent from its Frozen arc finale and down just 8 percent in the demo from its year-ago spring premiere. [x]
To help the overnight ratings raise even higher, get to watching it on DVR before 8pm est tonight and watch with commercials (seriously, just mute them or go accomplish something around the house while commercials are on) — or else your viewing won’t count. Also,if you are out of country, tweet using the hashtag(s) #onceuponatime and/or #OnceIsFrozen. You’ll have 24 hours after the episodes has aired to do so, and only have to tweet once. ;) Watching via On Demand, Hulu or ABC will help ratings as well.