Evolution of J.P. Morgan's Core Menu Innovation Microsite

This was my exploration of some “out-there” concepts for a conservative brand. 

Discussed “Simple but Sophisticated” concept with client; we were happy to see they liked this direction. 

I blew out a bit of a radical design (for said client) using a dramatic crop and really brought their blue into the color palate, as opposed to a stark white. We liked the idea of a close up on modern furniture - complex in design yet simple in beauty and shape. Changed to brand fonts + colors. Rookie mistake.

The blue is out. The crop is out. The furniture is out. But we still have the general architecture and headline statement. At this point I was informed that J.P. Morgan had a specific architecture styleguide and so it was back to the drawing board regarding pixel widths, padding, etc. 

And this is the final design. Take note, the client dropped the headline “Sophisticated made Simple”. At the near end of the design and architecture process, the client mentioned they needed more content sections. Ex: Leadership, In the News, “video coming soon” box and a slider for video and text.
It really came a long way, but I’m sure other projects have changed more. Small victories, small losses, but it is pretty insane how much your original intent can get snuffed over a couple months by one small change after another.
The live site: coremenuinnovation.com Developed by my co-worker, Mike. Art directed by Courtney. Project Managed by Kate. 

anonymous asked:

What the fuck did you just fucking say about Dahmer, you little bitch? I’ll have you know I studied Dahmer for 6 years, and I’ve been involved in numerous posts on his tag, and I have read over 300 books on Dahmer, I am trained in Dahmer-ology and I’m the top researcher in the entire Dahmer fandom. You are nothing to me but just another hater. I will wipe you the fuck out with facts which has never been seen before on this Earth, mark my fucking words.

crampillakarnstain asked:

So we totally already know that Laura's major is Journalism, Carmilla's Philosophy, LaF's Biology, but what about the other characters? LIke, Danny is probably literature or sports medicine, Kirsch' Bro-ology or sports, and Will, well he's not really in the picture at the moment but Perry???? Like, what is she possibly studying? Besides a minor in vampire staking and Home Ec?

She’s a German major.


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