As a baptan stan, every time I see people say things like “b.a.p would have been as popular as bts is right now if it wasn’t for the hiatus” or “b.a.p fans left and became bts fans because they got bored of waiting during the hiatus” I kind of want to bash my head against a real living version of the stupid ass tsent tree logo.
I mean of course the hiatus did come at a bad time in terms of where they were in their career, and some fans did leave, so ultimately it did harm their popularity. But seeing this repeated everywhere sheds unnecessary negativity on the hiatus which we really don’t need because there’s already enough of that. B.a.p filed a lawsuit because they were being mistreated and taken advantage of by their shitty company, and were on hiatus for so long because said shitty company played dirty and kept postponing things and dragging it out. (Also please don’t ever wish b.a.p never took action to protect themselves for the sake of maintaining their popularity - wouldn’t it be hypocritical for a group known for their musical themes of social justice and standing up for what’s right to stand down when it came to their own matters and let themselves be used like that? Of course we don’t know exactly how things are now, but if they have money to buy cars and get time to go on holiday and see their families etc, it’s definitely better than before. Popularity is not more important than health etc.)
Do you really think that a company who still pays their managers two months late, and announced a world tour out of the blue even though b.a.p members on several occasions said that they wanted to stay in korea in 2017 and focus on domestic activities (at least someone knows how to promote), would be able to put in half the thought and promotion that bighit has been doing since day 1? Of course nobody could predict the extent of the immense popularity bts has acquired (and several other kpop groups, or kpop in general recently), but bighit has been consistently marketing bts so well even since before debut: they were inevitably going to have a strong breakthrough of some sort.
Since everyone seems to be so eager to keep comparing the two groups (??????? never understood it and the pettiness shown by some fans from both sides????? please don’t be a loser thank you), let’s compare the management and marketing for a minute instead.
Awesome things bighit has done to show they actually care about their group:
- constant presence on social media (twitter, facebook, youtube!!!!!!!! personally what made me really pay attention to bts back in 2013 was their bangtan bombs - humour reaches people where music taste might not)
- actual dance practice videos!! (it’s ridiculous how easy it is to get views on youtube and yet we only have 2 proper b.a.p dance practice videos???)
- focused on constantly promoting in korea without running the bts members into the ground and instead waiting for good times to go on tours, thus establishing a strong fanbase in korea (very important!!!!!)
- don’t want to go on variety shows? make your own! bts run and gayo videos on v app - cheap and easy way of keeping fans interested during times when there’s not much new content
Stupid ass things ts did before the lawsuit (aside from the whole mistreating them thing y’know) that limited b.a.p’s popularity from the start and showed that they didn’t give a shit about their main money-makers:
- not doing any of the cool things above that bighit does
- no but seriously where the FUk are the dance practice videos???? listen this loses ts out on millions of youtube views I don’t understand what’s so hard? about filming them doing what they do all the time? and posting it?
Stupid ass things ts does now after the hiatus:
- hahaha international fans = $$$$$$ right? milk out the international fans and throw b.a.p on an impromptu world tour when you’re in debt why not
- it’s not like b.a.p is a korean group living and promoting in korea right? not like appealing to potential korean fans matters right? of course not hahahah :))
- only gave b.a.p two-ish weeks to promote wake me up instead of the usual four (+ extra week of follow-up promos) to squeeze in said world tour
- literally does not know how to promote - spends a load of money making nice music videos but then doesn’t seem to care about getting people to watch them
So basically, even if the whole mistreatment/lawsuit/hiatus thing hadn’t happened, and music styles/member personalities/etc aside, as long as b.a.p was with ts to begin with, you can’t really say they could have been as popular as bts. If they had debuted with a better company - well that’s too much guessing - we really can’t know what might have happened then. People really like to exaggerate how popular b.a.p was before the lawsuit and talk as if the hiatus completely destroyed them - really not the case. To quote something I wrote on a previous post:
people sometimes compare B.A.P’s youtube views to other groups, where we usually don’t do as well. then there’s the usual topic of some fans leaving and moving to other groups during the hiatus etc etc etc……. well actually, our youtube views aren’t really that different from pre-hiatus? I remember when 1004 (their main breakthrough and at the height of their career back then) was released on the 3rd of february, jongup’s wish was for the mv to reach 1 million views by his birthday on the 6th - 3 days later and it still didn’t reach 1 million. on the other hand, wake me up reached 2.25 million views in around 5 and a half days. with the explosion of kpop in the last couple of years, some groups enjoy immense success on a whole new scale. our achievements only seem inferior if we compare them to others
So final remarks:
- let’s please stop comparing everything b.a.p ever does to bts. and before you somehow call me out for doing that on this post, the point i’m trying to make is they’re really not the same and bts’s success was not a direct result of b.a.p’s hiatus. sure, it might have made a tiny impact in 2015, but right now? really? nope
- b.a.p hasn’t been frozen in time since 2014? they’ve been active and gaining fans for the last year and a half. take a look at b.a.p mvs’ youtube comments and see how many people are curious and wanting to learn more. see how many new b.a.p blogs are popping up on tumblr. see how many more people are starting to make gifsets etc. see how many more views their comeback stage for wake me up got compared to any of their other post-hiatus comeback stages.
- neither b.a.p nor their fans need pity
and on the bright (?) side, some slightly nicer things ts has done recently / since the hiatus:
- this 찰떡B.A.P series on youtube and v app - posting fun videos at times when there’s no new content thus keeping a constant stream of it to keep fans entertained (finally)
- letting the b.a.p members have more creative freedom. letting yongguk and sometimes zelo and the other members control their music, their concepts, their music videos etc clearly resulted in better quality music.
- let jongup have blue hair
- ;) semi out