Chevrolet: Seat Belt

Nice idea for raising awareness about seat belts and how it is so important to buckle up before driving by integrating the seat belt as the strap of a messenger bag. It looks pretty stylish and good.

Advertising Agency: Octante, Buenos Aires, Argentina
Creative Directors: Emiliano Cortez, Martín De Pasquale
Art Director: Emiliano Cortez
Copywriter: Martín De Pasquale
Photographer: Andrés Nogueira