On this day in music history: August 14, 1981 - “Start Me Up” by The Rolling Stones is released. Written by Mick Jagger and Keith Richards, it is the twenty fifth UK and thirty fifth US single release for the legendary rock band from London, UK. Originally written with the title “Never Stop”, The Rolling Stones record the song for the first time in January of 1978 during sessions for the “Some Girls” album. The song is initially recorded with reggae/rock arrangement, the band cut and re-cut the song numerous times over the next two months. As they fine tune it, the song continues evolve musically and lyrically, taking shape along the way. Finally the band record two takes with a straight ahead rock arrangement. After this, with the song now re-titled “Start Me Up” is briefly considered for inclusion on “Some Girls”, but winds up being shelved when Mick and Keith write “Miss You” which becomes that albums first single. Nearly three years later, when The Rolling Stones are planning a major tour, the band decide to assemble a new album from various outtakes and uncompleted songs they have stock piled over the years. Engineer and co-producer Chris Kimsey finds the incomplete multi-track master for “Start Me Up” in the vault. Upon hearing it, he knows immediately that he has discovered a diamond in the rough. The Rolling Stones reconvene in the studio to add overdubs and record the final vocals between April and June of 1981. The track is mixed by frequent Stones collaborator engineer Bob Clearmountain, giving the track its distinctive punch and polish in the final mix. Issued as the first single from “Tattoo You”, “Start Me Up” is an immediate smash. Entering the Hot 100 at #61 on August 22, 1981, it peaks at #2 on November 7, 1981 for three weeks, behind Christopher Cross’ “Arthur’s Theme (The Best That You Can Do)” and Hall & Oates’ “Private Eyes”. An instant rock anthem, it becomes the opening song on many Rolling Stones tours over the years. In 1995, Microsoft licenses the Stones original recording of "Start Me Up" (for $3 million) for a series of commercials advertising its then new software operating system Windows 95. It marks the first time The Rolling Stones have allowed anyone to use any of the original versions of their songs to advertise a commercial product, turning down numerous requests in the past. A remixed version of the track is also used in ads by Swiss watchmaker Omega during the 2012 Summer Olympics in London. “Start Me Up” also becomes an anthem at sporting events, with the band performing live during the halftime show at Super Bowl XL in 2006.