Why BTS’s decision to publicize their support is important.
I have seen various fandoms downplay BTS’s newest campaign with UNICEF as nothing but image building and media play.
I teared up when I saw the campaign that BTS has launched with UNICEF. As a person working for a similarly situated organization where I manage artists who use their influence to spread the advocacy, I want to tell you about how much this means in the work of helping children.
Organizations that work for advocacies have very little to no budget to gather funds and push forward the advocacy for more people to pay attention. The End Violence Against Children campaign is a unified effort across a number of inernational organizations, including the one I work for, pushing for children’s rights across all nations.
Violence Against Children come in different forms, from child abuse, to slavery, prostitution, discrimination, and bullying, all these are very serious issues that deserve attention and yet are being fought behind the scenes. Why? Media pays attention only when big issues occur, for persistent issues such as these, how often do you hear them in the news?
But right now many people are talking about it on social media. Why? Because BTS are making people pay attention. We call for the help of people with a wide range of influence for this reason.
Yoongi said this in the past, “THE MASS MEDIA CREATES ALL THIS FUSS ABOUT MAKING PEOPLE THINK THAT BEING ‘THIN/SKINNY’ IS THE ABSOLUTE STANDARD OF BEAUTY. BUT ON THE OTHER SIDE OF THE WORLD, THERE ARE PEOPLE WHO STARVE TO DEATH. SHOULDN’T WE BE MORE AWARE OF THOSE THINGS? IF I BECOME A CLEAN AND INSPIRING PERSON, I BELIEVE I CAN MAKE PEOPLE TURN THEIR HEADS TOWARDS THOSE MATTERS MORE.” (Grazia, Sept 2017 Issue).
He has always known of the massive influence they can have on making people care about these matters. And he said this today, “During a past interview, I’ve thought that one of the many things I want to surely try doing is a charitable or a good campaign or project and I’m very honored that I am able to fulfill that. Also as big as our influence has become, I thought we should be a better influence so I am very very thankful that we can show many people a good through this great opportunity.”
This goes beyond media play and image building. This is not about kpop, not about fandoms, not about fanwars. This message is for the children of the world. Those who need our help. And I hope we focus on this message.