Whenever we look up rewards, the customer's name pops up to make sure it's the right one. I always make a point of asking how to pronounce a name if I don't know it and some people get really happy? Or they chuckle and tell me I said it right or are surprised because "no one ever pronounces it right" and it's just... pleasant? Like it's just a simple interaction, but I love it. It's strange, but maybe it's just better than the normal conversation with customers.