Norman Bel Geddes, Motorcar No. 9, 1932. Drawing, blueprint, rearview and model without tail fin, 1933.  © Edith Lutyens and Norman Bel Geddes Foundation. 

It offered excellent visibility through the use of curved glass for the windshield and windows. The steering wheel and single headlight were in the center. The car featured a vertical stabilizer, like an airplane. The bumpers were made of chrome. More: Source

Artistic rendering of a modernist streamline ocean liner based on the Norman Bel Geddes ‘Whale’ design - Date: Unknown, Artist: Unknown. (image via pinterest)

Norman Bel Geddes’ scale model design proposal of his Whale ocean liner, 1932. (image via Boston Globe)

Cutaway illustration featured on the back cover of Amazing Stories in July 1939 - if you compare the Bel Geddes Whale scale model with the Future Ocean Liner cutout you’ll see a striking resemblance. From the Master Control Deck (G in the cutout) to the Streamlined Funnel and Ventilator at the top (D in the cutout). On page 145 of this issue of Amazing Stories is the headline, ‘Future Ocean Liner: Conceived and Designed by Julian S. Krupa.’ Krupa was a marvelous illustrator and conceptual artist - but that just doesn’t seem right.

The above model of the Whale was featured in the Collection Gallery of the Loft department store (part of the International Design Center NAGOYA, Japan) as part of the American Art Deco Collection.

In his book, “Horizons”, Norman Bel Geddes made enormously influential suggestions for future transportation for a brand new era. This is a 1/600 model of a 2,900-passenger ocean liner he introduced in that volume.

Horizons was published by Little, Brown, and Co., Boston, 1932.

Found in the archives: photographs from MoMA’s 1944 Norman Bel Geddes’ War Maneuver Models exhibition. 

[“Sterling silver models of tanks, jeeps, trucks, etc.” being installed for the exhibition Norman Bel Geddes’ War Maneuver Models, January 26–March 5, 1944. Photographic Archive. The Museum of Modern Art Archives, New York. Photographer: Herbert Gehr]

Norman Bel Geddes
Doll House for Joan
Circa 1920s

In 1921, Bel Geddes designed a brownstone dollhouse as Christmas gift for his daughter Joan. The rectangular two-story dollhouse is made chiefly of painted wood. Throughout the home, rooms are accented with wood, metal, and enamel furnishings. Moving from front to back, the rooms are laid out as follows: The first floor has an entry room that connects to the second floor with a staircase, followed by a center room and a back room. The second floor has a front room with tall windows, a center room, and a bathroom in the back.

The completed dollhouse was in the possession of the Geddes family until it was donated to the Harry Ransom Center at The University of Texas at Austin in 2001. [source]


“Norman Bel Geddes (1893-1958) was an industrial designer who focused on aerodynamics. His designs extended to unrealized futuristic concepts: a teardrop-shaped automobile, and an Art Deco House of Tomorrow.”By popularizing streamlining when only a few engineers were considering its functional use, he made possible the design style of the thirties.”"


Norman Bel Geddes, Horizons, 1932. Little, Brown & co, Boston. 

Bel Geddes was a Broadway stage designer turned industrial designer. During much of his life, his ideas stretched beyond the vision of most people. His book showcased a series of futuristic designs for buildings and transportation systems utilizing the streamlined style. Via Antiquariat Rohlmann