nopalize

theedudeabides asked:

Que onda dude? Tengo una pregunta, ya se la hice a Ilianation pero no mas por las dudas. Sabes como se le dice al guey que la trai contra su gente? Al estilo malinchista pero no. Me refiero al puto que se hizo gerente en su trabajo y le da mas carrilla a los mexicanos no mas por ser mexicanos. Tiene sentido lo que digo?

Todos sabemos quien es este güey “con el nopal en la frente”! Espero que la foto ayude.

Our day with Blue Bottle. 

Today, for about three hours, we had the great pleasure of sharing coffee and conversation with Blue Bottle owners James and Caitlin Freeman. The afternoon was spent in their insanely charming and sparse Alamo Square living room. The act of watching Mr. Freeman prepare coffee for himself (and his guests) was every bit as entertaining as you’d imagine. 

For instance, you make a coffee at home, first step for you, grab the beans, first step for him, grab the scale. At one point in the process he likens the act of making coffee to that of baking- both require precision.

A fragile light shone through the kitchen window. Once in the dining room, we sat at a long wooden table that was reflected perfectly by the floors and benches of the same hue. It was all very Zen-very Japanese actually, which we learn has heavily influenced him as an enthusiast and entrepreneur.  

For two hours, we listened intently as the Freemans re-told the days of roasting coffee beans in their home kitchen and serving in Farmer’s Markets. They remain humble about their success, yet speak with  surprising candor. They will let you know exactly what they think of something (like their decision to sell significant equity in the company), because they are thoughtful people and their words are always well considered. Not to mention those words make delightful conversation. What is also clear is that this man loves his coffee, and that is an incredibly reassuring thing to say about the owner of a company, that they really do love and respect whatever their “thing” is. Again, it’s just as you would hope and imagine from the people behind one of the most revered in the “3rd Wave” coffee companies. 

This very special afternoon was documented with audio and video.  We will soon release the podcast and video series on Blue Bottle Coffee. We look forward to sharing with you. 

Branding for SEASONS. “Seasons is a curated series of culinary adventures brought to you by Nopalize. Our goal is to connect more deeply to our food system by engaging all the senses and exploring food, community and the meaning of place firsthand. In apple orchards and wine cellars, plentiful pastures and 100-year-old barns, we discover the origins of some of Northern California’s finest artisanal products, and meet the people that bring them to our tables.” #jarrodbryandesign #dribbble #logodesign #graphicdesign #foodmatters #eatclean #nopalize #seasons #design

Nopalize SEASONS is series of farm tours and lunches that bring people closer to the origins of their food. This year, in the second year, Nopalize will present a monthly mixtape suitable for your out of town drive or drive around town. Special Thanks to Kid Gorgeous SF for hooking up this mix.

Collage-The Three Degrees
Out on the Side-Dillard and Clark
Back Up Train-Al Green
Saturday’s Song-Hiss Golden Messenger
Be Thankful For What You’ve Got-Donovan Carless
Time Passes Slowly-Bob Dylan
Petaluma-Norman Greenbaum
Remind Me-Schiller Street Gang
Am I a Good Man-Them Two
Anniversary-Ronnie Lane

“What are you passionate about?”

“I think passion and moist are my two least favorite words in the English language. I hate the sound of the word of the moist, which it turns out lots of other people do too, but passion is such a powerful word that has been totally diluted and devalued because it’s used so carelessly. Passion is an all encompassing emotion that very few people will ever really experience. It is white hot, furious an inseparable from a person’s consciousness . Passion becomes everything you are. Michael Jordan was passionate about winning. He was insane and thus, the greatest basketball player to ever live. MLK was passionate about racial equality and lost his life because of it. Steve Jobs was passionate about innovation and changed the world with his passion. I think there are so few people who are truly passionate about what they do. People kill and die over passion.”

“That’s a very passionate response, what drives you and where does your inspiration come from?”

“I am working on my drive. Honestly, I’m naturally a person who loves leisure and have spent most of my adult life summoning myself to break through that and to create something meaningful and beautiful. I don’t think I’ve earned the right to express my passion, but I care deeply about food and legacy. Obviously food is an essential part of who I am as a person, but I also care about my legacy. I want to develop a talent that leaves something useful or inspiring behind that far outlives me. That’s why I love making stuff." 

"What are your goals for the next 5 years and how do you plan on accomplishing them?”

“I think goals are personal and sacred. My are always evolving, but live in my heart and head. ”

“What do you do to stay motivated and confident in yourself and your abilities?”

“I draw confidence from my work ethic. I know how to work hard and believe in the "harder you work, luckier you get”, adage. I know if I keep working, I’ll keep improving, and opportunities will come.“ 

"Do you have any advice for people wanting to put more energy into making their own dreams come true?”

“If you want to put more energy into something and you’re not doing it, it’s because you’re not ready, so you’ve got to address the barriers that are preventing you from putting your energy where you want it to go. For most people, that’s just defining what the thing is that they want to put their energy in to, and that is a very difficult, but essential process. It starts by honing in on the happy thoughts, the daydreams, the fondest memories you’ve got and figuring out the common link and how that can be translated into a skill and/or livelihood. People don’t focus enough on this step. Once you do that, your energy will naturally go to the place it should be without even thinking about it.”

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This is part of a weekly series called “Speaking Nopalese” about the culture of San Francisco landmark Nopasf. See other interviews and more great stuff at www.nopalize.com