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sm entertainment will be teaming up with hitejinro beer to launch a series of special edition beer from three representative artists tvxq, snsd, and shinee. the beers will be avaliable in a can of six packs (355ml) with each of the cans colored to represent their fandom colors. the concept for the beers will be “dancing beer”. the beer will first go on sale on october 1st to go along with the kick off of the 2016 spectrum dance festival in seoul. (source)