Tumblr was born in 2007.
Less than a year later, Tumblr saw the emergence of its first homegrown meme: #GPOYW, or Gratuitous Picture of Yourself Wednesday. Coined by @yourdp in April of 2008, it made its way to BuzzFeed by September and eventually evolved into a daily activity (as just #GPOY). By 2009, it was added to Urban Dictionary.
After that, there were Fuck Yeah Tumblrs and #WhatShouldWeCall Tumblrs, soft grunge and Tumblr pink, Superwholock and the Hawkeye Initiative, the Skeleton War and preserved human toes, the Science Side of Tumblr and Studyblr, and even two extra hours in the ball pit. We asked each other about our shoelaces (stolen from the President, of course) and what air was. Every Tuesday was never a problem.
No matter what part of the Tumblr community you are in, this is the history we’ve created together. Take a scroll down memory lane with us. This is 10 years of Tumblr.