nissan ad

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June 14, 2017

NISSAN VERSA OOH

by DJ Neff and Apexer

Further blurring the line between art and advertising, this Santa Monica Blvd. work in Hollywood was originally created for a Nissan Versa advertising campaign. Despite the reputation advertising projects sometimes have for being difficult, Neff—originally trained as a graphic designer—says this was a dream project where he got to do exactly what he loves. Collaborating with San Francisco artist Apexer, who added his unmistakable brightly colored abstract  patterns, Neff jokes that the experience was also his “first national modeling campaign”—in the final advertising pieces a Nissan Versa was added at the bottom right of the image with an artist hanging out the back of the car painting this work. The model was apparently Neff.  @djn3ff  @apexer