Here are some other finds from the study -

  • 37% of social media users access the platforms via mobile device
  • As far the most valued services on their mobile devices, people picked social media access as number two, behind GPS
  • Social networking apps are the third most popular apps, behind games and weather
  • Over twice as many people 55 and older used the mobile device to access social media as did last year
  • When you post a video to Facebook, women are more likely to watch but men are more likely to watch longer
  • Social networkers are 47% more likely than other internet users to spend a lot of money on online shopping
  • Australians spend the most time on social networks and blogs

Nielse’s Report on Facebook and Social Sites.