Caring extends to journalists, too. “You taking an Uber home?” Cole asks after our interview ends. “Just making sure. It’s kind of late to take the bus.” Chivalry aside, this is why J. Cole wins — and, more importantly, why people want him to win. J. Cole is the people’s champ. He’s the small-town kid who made it without selling out or changing. He proves that being yourself — even if it’s regular — is enough. Nice guys do finish first.