is a new company that has found a way to make women feel safer catching a cab while helping women join a male dominated industry. Starting September 16 (my bday btw) women will be able to use a cab service specifically designed for us! She rides will take request through an app which will ask Potential riders if there’s a woman in their party. If not, they’ll be automatically redirected to other car services! ”SheTaxi will employ a 100 percent female staff of drivers, which should go a long way to bolstering the amount of women car service drivers in New York. According to city data, women account for 5 percent of car service drivers, and they only make up about 1 percent of yellow cab drivers.” The company was founded by Stella Mateo, the wife of New York State Federation of Taxi Drivers founder Fernando Mateo. Stella plans to expand to other cities but for now She Rides is just in New York, Westchester County and Long Island.
To see more portraits from Yaw’s project, follow @ridingyellow on Instagram.
Everyone is trying to get somewhere. No one knows this truth better than a NYC yellow taxicab driver. “The space in the back of a yellow cab serves the entire world,” says Yaw Addae (@ridingyellow). The Bronx-based photographer, who arrived from Ghana in 1995, started driving a taxi to make money and keep a flexible schedule, ideal for his creative pursuits. But the window into the back of the cab, and the diversity of passengers sliding in, led the way to Yaw’s “Riding Yellow” portrait project. In showing our differences, his motivation is to share a message of harmony and respect: “We all influence one another — directly or indirectly. It would be so much easier if we could all respect one another and the roles we play in life — from the doctor to the delivery man to the dry cleaner and, of course, the yellow cab driver.”