Spotify is crushing the competition. They dwarf all of their competitors in brand awareness and paying subscribers. And they still aren’t turning a profit.
here’s the point of my post though… Spotify isn’t turning a profit and they launched in 2008, so how can Tidal be a “flop” after 3 months?
This is a long game. A long hustle. And it involves re-conditioning the public to believe that music is something worth paying for. That takes years. Its not something that can be achieved in a few months.