new ornamental type

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New Ornamental Type: Decorative Lettering in the Digital Age.

New Ornamental Type presents a dazzling collection of animated text and typography across a broad spectrum of styles and effects. It is a rich resource of images, ideas and inspiration and an essential reference for typography students and professionals.

Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations.

Buy it here:

USA: http://amzn.to/1cVMsPf
UK: http://amzn.to/172Mf88

plainpaolo  asked:

Hey I just got into hand lettering. Any materials/books you can reccomend? Thanks (:

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I’m so glad you asked about books! This is what I’m currently reading (all borrowed from Auckland central library because I can’t afford to buy them all).

New Ornamental Type by Steven Heller & Gail Anderson (it has a great section on hand lettered type and has a lot of pictures so you can see what they’re talking about)

Just My Type by Simon Garfield (this is a great read about the history of type and how it has affected us in this modern age)

Type Matters! by Jim William (I want this book! It’s a guide of sorts to typography and it is laid out in such a lovely way, I feel like I would go back to this book every now and then to remind myself why typography is amazing)

Other than books I would suggest visiting typography blogs, there are so many just on Tumblr. I also get my inspiration from shop signs all around town, especially hand-painted signs. Good luck with your hand lettering adventures :)