I’ve been thinking, how well would the Lego Ninjago Movie do financially? Batman is a much more universally known and beloved franchise, yet the movie still only opened at 53 million weekend. Which is still nothing to sneeze at, although it is noticeably less than The Lego Movie.
Perhaps there are lots of parents who didn’t take their kids to see it because they thought it wasn’t much different than the direct-to-DVD Lego Batman Movies.
Now Ninjago, is a specific Lego original property with a long-term animated series. It is nowhere near as appreciated as Batman. I am sure there will still be lots of kids who want to see the movie, but what if they are confused or put off by the new designs? What is parents don’t see the need to take their kids to see the movie when there are already lots of DVDs of the show itself?
I think it’s only to be expected that Ninjago Movie won’t be a huge success. But even if it makes half as much as Lego Batman Movie , it won’t be a total failure, right? And even if it doesn’t do well, and even if critics hate it, I will feel grateful and blessed that it exists! And its existence leads to a new wave of Ninjago merchandise like new sets, clothes, Mcdonald’s Happy Meals, and possibly blankets, party supplies, and notebooks like with the Lego Batman Movie!