Was the publication of “A Series Of Unfortunate Events” nothing but a marketing scam?
The success of the series remains a mystery to this day: why would any publisher in their right mind publish and promote a book that prides itself on being terrible, let alone thirteen? There was simply no market for it. Although its sales could retroactively be explained as a collective enthralling of morbid fascination, it must have been hard for Daniel Handler to get his foot in the door. Someone, somewhere, apparently thought that an abysmal product which revels in its own filthiness was a good idea. So where was the profit? Who was originally supposed to benefit from Daniel Handler’s ill-conceived and ungodly experiment?
Other writers, that’s who.