Some people say read what everyone else is NOT reading and you will be the wiser.
However, I say read what everyone else is reading AND what they are not reading because you need to know what they know.
If you don’t know what they read, how can you be the wiser?
This includes reading popular books because it is the popular choice. You need to understand what the popular opinion is, and then, you add in what you have read, finishing the conversation with a bang.