V spotlight: demestik new york by reuben reuel: pre-fall collection MMXIII

“ i was inspired by feminine and strong women. i have a love for vintage clothing as they are classic and timeless and i wanted the mood of the collection to pay homage to the past yet still keeping the line fresh and new. i constantly keep in mind who my customer is and where she is going. it’s a very relaxed collection yet the colors and silhouettes are flirty. generally, i wanted to create styles for every woman. ” - designer, reuben reuel

V: kimee brown

fashion director