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MINIM + AID (2015) by Nendo for Sugita Ace

Photographed by Kenichi Sonehara

Throughout history, Japan has faced numerous natural disasters. Each time, its people have stood strong and gone on to rebuild their communities. On 11 March 2011 the Great East Japan earthquake struck the country and has once again reminded us of the importance of disaster and emergency preparedness. Rather than the conventional emergency preparedness kits that all tend to resemble one another, people are now seeking a more versatile solution that is appropriate for a variety of situations. This called for the development of an emergency preparedness kit that includes the bare minimum necessary for a city-dweller to make it to a place of refuge during an earthquake or other disaster. The result is a whistle to alert others of one’s presence, a radio, raincoat, lantern, drinking water and a plastic case, all packaged inside of a 5cm wide tube that is waterproof and floats. The radio is equipped with manual charging functionality, which can also be used to charge your smartphone, lantern, or other devices via USB. The plastic case can be used to store medicine or anything else the user might deem necessary, and the tube in which the drinking water foil pouch is stored can also be used as a cup. Despite its compact design, the kit offers a rich set of features.

Slimmer and more compact than conventional emergency kits, it’s easy to carry and can also be worn over the shoulder using the included strap. The design makes it easy to keep it near the entrance and ready to go at all times – just leave it in the umbrella stand or hang it from a coat hanger. The outer tubing is available in silver, white, or black, and each tool is available in a selection of 3 different colours.

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soft nendo

3 types of low tables that are of the shape of a box using 5 sheets of frost glass. For the joint between two sheets of glass, the cross-sections with an angle of 45° were printed with bright colours. These cross-sections were then bonded together. These colours had a gradation effect, such as from purple to red, orange to yellow, and blue to purple. What is more, the reverse side of the frost glass was printed with a pattern to make it look as though the same colours were blurred on the glass surface. With this, we tried to create a natural and soft image, as if the colours on the edges were blurring. By combining the extremely difficult technique of printing gradation colours on the diagonal edges with the printing that expresses a delicate “blurriness”, an appearance that contradicts the conventional image of glass, which is of a hard and sharp material, was achieved.

Text by nendo.

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Chocolatexture: chocolate directly named after Japanese expressions used to describe texture designed by Nendo for Maison et Objet 2015

Cocoa’s country of origin, kind, percentage content, technique of the chocolatier’s, the flavours inside…
There are many factors that determine a chocolate’s taste.
featuring pointed tips, hollow interiors, smooth or rough surface textures–
and, while the raw materials are identical, the distinctive textures create different tastes.

In coming up with a new chocolate concept, we turned out attention not to such factors, but to the chocolate’s “shape.”The 9 different types of chocolate are made within the same size, 26x26x26mm,Each chocolate is directly named after Japanese expressions used to describe texture.

1. “tubu-tubu” Chunks of smaller chocolate drops.
2. “sube-sube” Smooth edges and corners.
3. “zara-zara” Granular like a file.
4. “toge-toge” Sharp pointed tips.
5. “goro-goro” Fourteen connected small cubes.
6. “fuwa-fuwa” Soft and airy with many tiny holes.
7. “poki-poki” A cube frame made of chocolate sticks.
8. “suka-suka” A hollow cube with thin walls.
9. “zaku-zaku” Alternately placed thin chocolate rods forming a cube.

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