Our top five popular posts of 2011

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As usual, the end of the year offers a great opportunity to look back at the best of 2011. In turn, I took a look under the hood of our blog to see what the most popular posts were this past year. Here are the top posts you loved to read.

CPB launches American Graduate initiative
Our post about the launch of American Graduate was the most popular of the year. We’re glad you paid attention: This amazing CPB initiative is making a big impact on communities across the country. 

Public Media’s Social Media Handbook
When we introduced the Social Media Handbook, in collaboration with iStrategy labs and CPB, people were raring to explore these ideas to kick-start their digital strategies.

From Alignment to Integration
When executive director Charles Meyer blogs for us, we’re always in for a treat. In this post, he talks about the need for stations to shift their thinking to be more community focused.

Public Media Supports Communities in Commemorating 9/11
Many public media stations led on-air, online and on the ground activities to commemorate 9/11. We shared a few ways stations remembered the past while looking to the future.

5 Takeaways from the iMA Mobile Webinar
As smartphone use exploded, organizations this year were racing to nail down their mobile strategies. We shared a few strategies from the Integrated Media Association and NCME webinar to help stations go the distance.

Innovation: Why you’re big enough, creative enough, and gosh darn it . . .

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“Our traditional teams are too slow. We’re not innovating fast enough. We need to systematize change.” That remark could have been overheard at the recent iMA conference, or it could have been said by Shane Guiter during his recent NCME webinar ”Think like a Start-up.” It was neither. Rather, it was GE’s chief marketing officer Beth Comstock commenting in a recent Fast Company article about change and innovation. That’s right: with all their resources, the folks at GE think they aren’t innovating fast enough.

Probably for good reason. A recent Wall Street Journal article pointed out that large companies have a difficult time changing, often leading to their demise. In fact, large companies that survive over the long haul tend to be ruthless about change and have executives who behave like those at small companies. If you feel your organization doesn’t have enough resources to innovate, think again. You’re big enough to innovate and possibly in a better position to do so than GE and other big companies….Read more.

Charles Meyer, NCME’s Executive Director


So we made this video and we’re pretty excited about it, let us know what you think!

(I love the red dot thing at the end)