I think... The difference between what we might see as forced (or what some loathesome internet urchin sees as sjw propaganda) is when a work goes out of its way to point out how it plays with whatever, as opposed to when it feels like a natural part of the work. Like, how sapphire/ruby might feel like a much natural story beat than something life is strange.
The internet uses the term SJW propaganda to describe anything that doesn’t pander to white male heteronormativity. I’ve seen that happen multiple times. They got 4 women to play Ghostbusters simply because that’s what they wanted to do, SJW propaganda. Everything Everything features an interracial relationship, SJW propaganda. I can do this all night.