The Kawaii Creations of Small Business Owner Truck Torrence
This post is in celebration of National Small Business Week in the US.
“If you like cute junk, I’m your guy, ” says Truck Torrence (@100soft), a “kawaii” (cute) pop artist based in Los Angeles. His company’s name, 100% Soft, comes from how he sees his art: “I really love being able to take something, whether it’s a person, character or food, and distill it down to its basic core elements that make it both recognizable and really cute.” Before dedicating 100% of his energy to 100% Soft, Truck was a graphic designer and web developer in the music industry. “It wasn’t until another artist friend of mine encouraged me to make my Instagram account public and share more art that I started to take it more seriously and see that I could actually maybe do something bigger.”