Taylor Swift, Entering a New Era, Sticks to a Safe Space: Tumblr
For a megastar approaching the release of her latest blockbuster, Taylor Swift, the human, has been eerily quiet.
Yes, she’s put out four songs and two music videos from “Reputation,” her sixth album, out Friday, and her visage currently adorns a racecar and a promotional fleet of UPS trucks. But Ms. Swift hasn’t given an interview in 18 months, and she has performed in public only once this year, at a pre-Super Bowl event for a corporate partner. (She will be the musical guest on “Saturday Night Live” this weekend.)
Judging by the relatively reserved rollout for “Reputation,” it’s easy to assume that Ms. Swift is pulling a Beyoncé — communicating only strategically, if at all, and mostly letting the work speak for itself. That is, unless you know where to look.